Social Media Specialist

Overview

The Social Media Specialist is responsible for developing, editing, publishing, and optimizing relevant, timely, and personalized content across social media platforms to attract, engage, and retain customers. This role monitors and analyzes social media performance metrics, making ongoing adjustments to support marketing objectives and maximize audience engagement. The Social Media Specialist also serves as a key point of contact for guests and residents online by responding to reviews, addressing questions and concerns, and resolving issues in a professional and timely manner to enhance the customer experience and support guest retention.

The Social Media Specialist is responsible for developing, editing, publishing, and optimizing relevant, timely, and personalized content across social media platforms to attract, engage, and retain customers. This role monitors and analyzes social media performance metrics, making ongoing adjustments to support marketing objectives and maximize audience engagement. The Social Media Specialist also serves as a key point of contact for guests and residents online by responding to reviews, addressing questions and concerns, and resolving issues in a professional and timely manner to enhance the customer experience and support guest retention.

• Monitors, manages, and maintains the Company's social media presence across platforms, including Facebook, Instagram, Tik Tok, You Tube, Pinterest, and emerging channels. (Essential)
• Engages with residents, guests, and customers across social media platforms by responding to comments, messages, reviews, inquiries, and feedback in a timely, professional, and customer-focused manner. (Essential)
• Serves as the first line of social media monitoring by identifying, documenting, and escalating potentially harmful, sensitive, or brand-impacting comments, reviews, and online interactions in a timely and accurate manner. (Essential)
• Supports the development and execution of social media content strategies aligned with marketing objectives, brand standards, and audience engagement goals. (Essential)
• Other duties and projects as assigned.
• Collaborates with the Marketing team to stay informed of campaigns, promotions, events, special offers, and brand initiatives in order to effectively engage with customers and respond to inquiries.
• Reviews and analyzes social media content and engagement metrics, including microblogs, blogs, photos, videos, events, ratings, and reviews, and provides actionable recommendations to optimize content performance and audience engagement.
• Conducts competitive research and analysis to evaluate industry trends, competitor marketing strategies, and social media approaches, identifying opportunities to enhance the Company's digital presence.
• Monitors and reports on web analytics and social media performance metrics to evaluate campaign effectiveness, measure progress toward marketing objectives, and support data-driven decision-making.
• Assists with documenting processes, developing best practices, and improving social media workflows.
• Researches and maintains an in-depth understanding of customer demographics, preferences, and market trends to support targeted content.

• Bachelor's Degree (Required)
• 2 years in experience maintaining corporate social media presence across multiple platforms and channels (Required)
• Must have a valid driver's license
• Ability to manage multiple social media accounts across platforms, including Facebook, Instagram, You Tube, Tik Tok, and other emerging channels
• Working knowledge of social media management tools, such as Sprout Social and Hootsuite, along with current social media technologies, trends, and best practices
• Strong creative and strategic…