Member Experience Director

Downriver Family YMCA, 16777 Northline Road, Southgate, Michigan, United States of America

Posted Thursday, July 2, 2026 at 4:00 AM

The YMCA of Metropolitan Detroit is a non‑profit organization dedicated to strengthening the foundation of community through youth development, healthy living, and social responsibility. Imagine going to work knowing that what you do each day positively affects the lives of the people in your community. Working at the Y, you’ll discover more than just a job—you’ll enjoy a career with the chance to make a lasting difference in the lives of those around you.

• FREE Family Membership & Discounted Access to Programs
• Flexible Scheduling
• Family-friendly Work Environment
• Employee Assistance Program & Retirement Plan

Under the guidance of the Associate Executive Director, the Member Experience Director supports all aspects of a high‑quality YMCA user experience. With the “member experience” as the foundation of this role, the Member Experience Director is responsible for planning, coordinating, and administering all membership retention efforts. The Member Experience Director is responsible for ensuring exceptional service and assistance to YMCA members, prospective members, and guests through internal and external strategies.

This position heavily focuses on direct member service, program, and membership growth strategies and administrative responsibilities. The Member Experience Director facilitates regular sales and retention training for staff teams to help drive new membership, program participation, and engagement around strategic initiatives. In addition to these responsibilities, the Member Experience Director is charged with the development of member recruitment and satisfaction.

This position ensures that an analytical and performance‑measurement perspective is integrated fully into the design, implementation, and review of all membership activities.

• Oversee the recruitment, interviews, hiring, supervision, and evaluation of a highly motivated and productive membership experience team.
• Provide support to staff as necessary.
• Ensure individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills.
• Conduct staff meetings and trainings.
• Oversee all aspects of membership sales, terminations, and exit interviews.
• Oversee retention efforts including welcome letters, welcome phone calls and emails, termination letters, renewal notices, and termination follow‑up calls.
• Ensure new member onboarding is implemented at the highest level.
• Ensure current members feel valued and welcomed.
• Develop and implement annual membership growth and retention goals and objectives that include daily, weekly, and monthly plans.
• Supervise and manage the department budget.
• Implement membership strategies that support recruitment of new members and retention of existing members.
• Create an inclusive, member‑focused culture and model relationship‑building skills in all interactions.
• Facilitate the high‑quality implementation of member onboarding programs and their necessary connection points.
• Support oversight of retention efforts including welcome letters, welcome phone calls and emails, termination letters, renewal notices, NSF processes, and termination follow‑up calls.
• Personally lead the member experience by working at the welcome center during prime time and other times as needed or directed by the business needs or association expectations.
• Support special events, presentations, seminars, and membership promotions at the Y and in the surrounding community.
• Be proactive in organizing member engagement functions.
• Manage events calendar to ensure robust communication and impactful activities.
• Promote program enrollment in interactions with existing and potential members.
• Coordinate program registration, including logistics to support phone, walk‑in, and web registration.
• Coordinate with marketing efforts to maximize enrollments and provide ongoing support to Program Directors.
• Oversee the Welcome Center and work closely with the Welcome Center team to train, coach,…