Market Analyst

The Market Analyst supports partner-focused marketing initiatives within a data-driven organization in the insurance sector. This position is responsible for delivering reporting, insights, and data-driven recommendations that help improve acquisition, engagement, and partner program performance.

This opportunity is ideal for an analytical professional who enjoys working with large datasets, building dashboards, and translating marketing performance metrics into clear business insights. The Market Analyst collaborates closely with cross-functional teams including Marketing, Partnerships, IT, and Sales to support growth-focused initiatives.

• Build, maintain, and automate daily, weekly, and monthly marketing performance reports
• Analyze large datasets to support marketing and business decision-making
• Design, develop, and maintain data models and interactive dashboards using SQL and Tableau
• Write, optimize, and maintain complex SQL queries, primarily within Snowflake
• Track key performance indicators across acquisition, engagement, funnel performance, and partner campaigns
• Create standardized reporting packages to support ongoing performance reviews
• Ensure accuracy, consistency, and clarity across all reporting outputs

• Analyze campaign and channel performance to identify trends and optimization opportunities
• Develop test-and-learn frameworks, including A/B testing and segmentation strategies
• Deliver insight-driven recommendations to improve targeting, messaging, channel mix, and partner engagement
• Support quarterly business reviews with partner-level performance insights

• Ensure data accuracy and integrity across CRM, marketing automation platforms, analytics tools, and partner systems
• Partner with marketing operations to improve data flows, automation, and attribution models
• Identify gaps or inefficiencies in reporting processes and recommend solutions
• Document reporting logic, data sources, and campaign tracking methodologies

• Work closely with Campaign Managers to plan, track, and measure marketing initiatives
• Collaborate with Partnerships to understand partner-specific reporting needs
• Provide ad-hoc analysis to support new partner launches, pilot programs, and marketing initiatives
• Assist leadership with executive-level dashboards, insights, and presentations

• Strong analytical and quantitative skills with the ability to translate data into actionable insights
• Proficiency in SQL for querying, transforming, and aggregating data from multiple sources
• Hands-on experience with Tableau or similar business intelligence tools
• Experience working with marketing data sources such as Salesforce, marketing automation platforms, and Google Analytics
• Strong communication skills and the ability to work effectively with both technical and non-technical stakeholders
• High attention to detail with a commitment to data accuracy and consistency
• Ability to manage multiple priorities in a fast-paced environment

• Bachelor’s degree in Marketing, Business Analytics, Information Systems, Data Science, or a related field
• 3–5 years of experience in marketing analytics, campaign reporting, or business intelligence
• Experience supporting marketing or partner-driven organizations preferred
• Familiarity with digital marketing metrics, attribution models, and funnel analysis
• Experience with in insurance, financial services, or similarly regulated industries is a plus