Digital Mktg Specialist-BLD

Digital Marketing Specialist-BLD

D.R. Horton, Inc., the largest home builder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for home buyers through its mortgage and title subsidiaries.

D.R. Horton, Inc. is currently looking for a Digital Marketing Specialist-BLD. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH).

Essential duties and responsibilities include the following. Other duties may be assigned.

• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, Linked In, etc.
• Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
• Report on the growth and analytics of all social media initiatives
• Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
• Train division users on approved practices and email marketing platform changes
• Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
• Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
• Ensure messages are sent to those who have opted for messages in proper form and template
• Uses email analytics to re-define current processes and procedures
• Using Google Analytics, maintain and report on site's overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to work overtime
• Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
• Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
• Participate in other corporate marketing initiatives on an as needed basis
• Evaluate data integrity of the DRH division CRM databases and recommend process improvements
• Train new sales personnel on CRM tool for effective data capture
• Coordinate and execute all video production
• Participate in video pre-production strategy & planning meetings; send meeting recap notes
• Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules
• Develops, implements and ensures brand consistency in video development, editing, and production
• Research and stay on top of industry trends in video, audio and photography
• Support users of the DRH website and the CRM system

Required qualifications:

• Bachelor's degree (B.A.) from a four-year college or university; or two to four years related experience
• 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment
• Proficiency with MS Office and email

Preferred qualifications:

• Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements
• Working knowledge of SEO/SEM, Web Analytics and Social Media

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Medical, Dental and Vision 401(K) Employee Stock Purchase Plan Flex Spending Accounts Life & Disability Insurance Vacation, Sick, Personal Time and Company Holidays Multiple Voluntary and Company provided Benefits Build YOUR future with D.R. Horton, America's Builder. #We Build People Too