Digital Marketing Specialist

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.?

Haws Corporation, a subsidiary of Watts Water Technologies, Inc (Watts) intentionally designs hydration, emergency shower/eyewash, and tempered water systems delivering dependable performance and lasting durability, supporting industrial, commercial, and institutional facilities since 1906.

The Digital Marketing Specialist is a CRM- and automation-focused role responsible for administering Microsoft Dynamics 365, maintaining accurate contact and account data, building segmented audiences, and developing/improving automated multi-channel campaigns that move prospects and customers from awareness through engagement, qualification, and conversion.

This position plays a key role in connecting marketing programs with sales follow-up by ensuring customer data, automation workflows, campaign tracking, and lead handoff processes are accurate, measurable, and aligned with Haws’ growth priorities.

This position reports to the Sr. Manager of Growth Marketing. This role is hybrid and based in Sparks, Nevada.

• Administer and maintain Microsoft Dynamics 365 CRM.
• Maintain accurate customer and account data.
• Develop and optimize automated customer journeys and email campaigns.
• Support digital campaign execution and lead generation.
• Deliver performance reporting and analytics.
• Collaborate with cross-functional teams.

• Support digital campaign development and execution through accurate audience setup, list management, A/B testing, deployment, and performance tracking
• Assist with developing lead generation campaigns for hydration and safety product lines using CRM-driven segmentation and automation
• Assist with campaign workflows for webinars, product launches, and targeted vertical campaigns, including form capture, nurture logic, and sales follow-up routing

• Administer and maintain Microsoft Dynamics 365 CRM, including contacts, accounts, marketing lists, segments, forms, fields, views, and campaign records
• Own contact database hygiene by managing imports, deduplication, standardization, consent/preferences, lifecycle status, and ongoing data quality improvements
• Build and optimize customer journey campaigns, including email automation, nurture sequences, event follow-ups, re-engagement programs, and lifecycle workflows
• Create and maintain audience segmentation based on customer type, industry, geography, product interest, engagement behavior, and sales readiness
• Develop targeted email campaigns and optimize performance through ongoing measurement and analysis
• Document CRM processes, automation logic, data standards, and best practices to support consistent execution across the marketing team

• Track, analyze, and report on CRM and automation KPIs including database growth, contact quality, email engagement, journey performance, conversion rates, lead progression, and ROI
• Conduct A/B testing to optimize email content, subject lines, segmentation, timing, and automation performance
• Maintain campaign dashboards and reporting views that provide clear visibility into pipeline influence, engagement trends, and customer behavior

• Build, test, and maintain email templates, landing pages, digital assets, subscription forms, and gated content workflows within CRM and related marketing platforms
• Support campaign creative…