Director of Sales

At Door Controls USA, we are always on the lookout for passionate individuals who thrive in dynamic environments. We seek team members who are dedicated to excellence & innovation in the automatic & manual door industry. Ideal candidates should bring a blend of technical skills, customer-focused attitudes, & a willingness to learn & grow with us. Whether you're an experienced professional or just starting out, we offer opportunities to build a rewarding career within a supportive & inclusive workplace.

Guided by our mission of Opening Doors for Generations & grounded in our core values—Together We Thrive, Do What You Say, Do the Right Thing, Better Every Day, and Get'er Done—we strive to make a lasting impact for our customers & communities. Join us in delivering high-quality solutions & services to our customers nationwide.

• Medical
• Dental
• Vision
• Accidental Insurance
• Critical Illness
• Supplemental Life Insurance
• Short Term Disability
• Long Term Disability
• 401K + Company Match
• Legal Shield

Job Title: Director of Sales

Reports To: Vice President of Commercial Operations

Job Summary: The Director of Sales is responsible for leading and executing the company’s sales strategy to achieve revenue growth, expand market share, and strengthen customer relationships across DCU offerings.

This role owns sales team performance, pipeline discipline, territory execution, and customer development. The Director ensures alignment between field sales efforts and commercial objectives established by the Vice President of Sales & Marketing.

Estimating functions report separately and are not under the authority of this position; however, the Director must collaborate closely to ensure smooth customer execution.

• Achieve annual and quarterly revenue targets.
• Drive new account acquisition and grow existing accounts.
• Develop and execute territory and account plans.
• Monitor pipeline health and forecast accuracy.
• Ensure sales activities align with company growth priorities.

• Revenue targets achieved.
• Strong new account activity.
• Predictable and accurate forecasting.
• Balanced growth across regions and channels.

• Lead, coach, and develop inside and outside sales teams.
• Set clear performance expectations and standards.
• Conduct regular ride-alongs, coaching sessions, and performance reviews.
• Establish a high-accountability culture.
• Develop succession planning and talent growth.

• Sales reps understand and meet expectations.
• Underperformance addressed early.
• Improved sales capability across team.

• Enforce CRM utilization and data accuracy.
• Lead weekly L10s and monthly 1:1 discussions.
• Improve win rates and sales cycle efficiency.
• Maintain forecast accuracy within agreed variance thresholds.

• Clean, transparent pipeline visibility.
• Reduced surprises in revenue reporting.
• Data-driven decision making.

• Strengthen relationships with automatic door companies, and glass houses.
• Participate in strategic negotiations as required.
• Represent the company at industry events and trade shows.
• Identify emerging market opportunities in partnership with VP.

• Improved customer retention.
• Expanded share-of-wallet.
• Strong industry reputation.

• Partner with Estimating to ensure efficient handoff and communication.
• Work with Marketing to align messaging and lead generation efforts.
• Coordinate with Customer Relations to support retention and service quality.
• Communicate field insights to leadership.

• Fewer customer handoff issues.
• Improved internal coordination.
• Sales commitments aligned with operational capabilities.

The Director of Sales will be evaluated on:

• Revenue growth
• Forecast accuracy
• New account acquisition
• CRM compliance
• Win rate improvement
• Sales team performance and engagement
• Customer retention

• Lead with ownership and integrity.
• Model accountability and professionalism.
• Promote collaboration across departments.
• Protect company reputation in all…