Regional Sales Manager - MD, DE & PA

Job Summary

The Regional Sales Manager is responsible for growing sales of products manufactured by General Formulations to distributors and/or businesses and industrial establishments throughout the assigned territory (MD, DE & PA). General Formulations manufactures pressure-sensitive adhesive films used throughout the Sign and Commercial Graphics Industry.

In this role, the Regional Sales Manager will develop new business with existing customers, introduce new products, manage the distribution channel, and achieve sales objectives in the region.

• Develop and implement a regional business plan for market share growth.
• Drive sales growth, products and service strategy with regional distribution.
• Complete national distribution support activities for all locations within the region.
• Set regional distributor and end user account objectives/goals and identify resources and timelines to achieve them.
• Train distribution sales staff.
• Build relationships with end‑user accounts to create distributor pull‑through.
• Prospect for new accounts or distributors to grow sales.
• Recommend methods to distributors for growth and expansion.

• Represent General Formulations brand and grow sales in territory.
• Develop, cultivate, and manage leads for key products and new product introductions.
• Create and manage a large prospect list for end‑user growth.
• Travel extensively across territory to meet with key accounts and target leads.
• Attend trade shows and events related to sales growth and brand development.
• Train end users in products and applications.
• Introduce key direct targets to the corresponding business development manager.

• Independently manage accounts and opportunities.
• Own customer satisfaction and coordinate with General Formulations personnel to achieve expectations.
• Provide market feedback on needed General Formulations capabilities/resources.
• Assist with the development of action plans to achieve objectives.
• Recommend pricing strategies by market and by distributor to product managers.
• Communicate opportunities and travel plans to supervisor.

• Self‑motivated
• Comfortable presenting
• Strong written and verbal communication skills
• Persistent
• Well organized
• Relationship builder
• Problem solver
• Independent
• Follows through
• Precise and detail-oriented
• Able to travel
• Confident
• Creative
• Leadership
• Customer focused

Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.

Expresses ideas and thoughts verbally and in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co‑workers; works cooperatively in group situations; works actively to resolve conflicts.

Establishes customer service standards; monitors customer satisfaction; develops new approaches to meeting customer needs.

Exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building positive team spirit; supports everyone's efforts to succeed.

Qualifies potential customers; builds rapport and establishes trust; asks questions to discover client business needs; applies product and market knowledge effectively; presents solutions that meet customer objectives; manages and documents sales process.

Sets and achieves challenging goals; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.

Achieves sales goals; initiates new contacts; maintains customer satisfaction.

Looks for and takes advantage of opportunities.

Prioritizes and plans work activities; sets goals and objectives.

The requirements listed below are representative of the knowledge,…