Social Media Manager & Content Creator

Hampden is a multi-brand boutique offering an ultra-curated selection of over 100 established and emerging luxury fashion labels along with a unique contemporary designer assortment of ready-to-wear, shoes, handbags, jewelry, and accessories. Situated on Charleston’s famous King Street, the 10,000 square foot flagship location is housed in a historic building dating back to 1878, that evokes a warm and inviting atmosphere.

Since opening the boutique in February 2007, Founder and CEO, Stacy Smallwood has been responsible for curating Hampden’s exceptional offering and exclusive collaborations, providing unprecedented client service and hospitality to her loyal customers across the world.

You are a proactive and creative storyteller with a strong understanding of social media’s ever-changing landscape and a proven ability to bring a brand’s vision to life through engaging, sales-driving content. You thrive in a fast-paced environment where no two days look the same—whether you’re filming on the fly, editing a reel, negotiating an influencer partnership, or jumping in front of the camera yourself.

You’re equal parts strategic and creative: you love analyzing performance data to inform future content, but you also know how to follow your instincts to create work that resonates. Highly organized and detail-oriented, you’re comfortable managing calendars, workflows, and community engagement while never losing sight of the bigger picture. Above all, you’re collaborative, resourceful, and passionate about building meaningful connections with audiences through authentic, elevated content.

As the Social Media Manager & Content Creator, you will develop and execute concepts for Hampden’s social media strategy with the goal of increasing sales, driving platform growth, developing strong influencer relationships, and maintaining Hampden’s elevated-yet-approachable social media presence.

Responsibilities include:

• Lead and execute creative strategy and content creation for organic and paid social, ensuring creative direction is aligned with brand standards
• Proactively produce and film content using all opportunities available, including weekly styling sessions in the store with internal stylists, styling sessions with the owner, and events with designers
• Edit video content for organic and paid channels, including file delivery to internal and external partners, and asset management
• Maintain social content calendar, including posting to grid, reels, and stories
• Manage reporting and analytics, spotting trends, changes in best practices, and proactively adjusting strategy and creative direction
• Lead influencer partnerships and negotiations, including coordinating delivery of inventory that will be used in the content, and using knowledge of inventory levels to strategically push inventory
• Execute Guest Editor and Stylist Picks features, including scheduling and planning shoots, and conducting necessary interviews for content across all channels
• Manage social media community by replying to DMs and comments, posting regularly

• 2-4 years experience leading and executing social media and digital marketing content production and strategy
• Proven track record of building and executing winning social media strategies
• Familiarity with luxury women’s wear and knowledge of or passion for learning about Hampden’s brand assortment
• Deep knowledge of best practices, trends, analytics, and tools on all social media platforms
• Comfortable in front of the camera and generating UGC for Hampden’s use
• Strong editing skills with knowledge of Cap Cut or similar software, Adobe Premiere Pro experience is a plus
• Working knowledge of Later
• Excellent communication skills and passion for storytelling
• Strong analytical and strategic thinking skills, with the ability to balance data-driven insights with creative instincts
• Ability to work collaboratively and coordinate across different teams

Pay is commensurate to experience. This is a full-time position with opportunity for occasional hybrid work days, therefore the candidate will be eligible for company benefits such as a retirement plan, health insurance, and additional voluntary benefits.

Perks include generous discounts, clothing allowance, wellness classes, and paid time off.