Demand Generation Specialist

Join TRG Screen:
Building World-Class Teams. One Expert at a Time.

Are you ready to be part of a dynamic team at the forefront of subscription spend management innovation?

At TRG Screen, we’re not just redefining how organizations manage their subscription expenses – we’re shaping the future of the industry. With cutting‑edge solutions and a commitment to excellence, we empower businesses around the globe to optimize their subscription investments and drive sustainable growth.

Join us in our mission to revolutionize subscription management and make a meaningful impact on the way businesses access and utilize critical information. At TRG Screen, your talent and ambition will find a home, where opportunities for growth and advancement abound.

TRG Screen is the leading provider of market data and subscription management technology and automation solutions, tailored to the unique needs of financial institutions and legal firms. Our integrated suite of solutions includes market data and subscription spend management, usage management, compliance reporting, and comprehensive managed services, which hundreds of clients worldwide use to remove cumbersome and inaccurate manual processes and gain control over market data and subscription costs  more than 25 years, TRG Screen has enabled businesses who rely on market data to monitor and strategically manage spending and usage of data and information services, including market data, research, software licenses, consulting and other necessary corporate expenses.

TRG Screen solutions give decision makers full transparency into subscription spend and usage, enabling them to proactively manage subscription costs at scale, conduct more informed vendor negotiations, improve governance, and avoid unnecessary spending on these mission‑critical business services. TRG Screen is headquartered in New York City, with offices in Europe and Asia, as well as a 24x7 client support center in Bangalore, India.

TRG Screen is a portfolio company of Vista Equity Partners, one of the world’s largest and most respected private equity firms.

TRG Screen are looking for a Demand Generation Manager to join our growing Marketing team. This is an opportunity for a strategic, hands‑on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services. As our first dedicated Demand Generation hire, you will own our Account‑Based Marketing (ABM) strategy while leading execution across key channels. You will be the architect of a repeatable ABM program that drives pipeline from named accounts, equips our sales team with data‑driven enablement, and builds the reporting infrastructure to prove impact.

This is a blank canvas role, ideal for someone who loves to build, learn, and make a big impact as part of a small, ambitious team.

• We are looking for candidates based in the U.S. (remote), and will prioritize those located in the Eastern Time Zone, preferably outside of NYC.

ABM Strategy

• Design and execute tiered ABM programs (1: few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities
• Build quarterly campaign plans driven by intent signals and account data from Hub Spot and Salesforce
• Define success metrics and develop campaigns‑in‑a‑box, including briefs, assets, and playbooks for seamless, sales handoff
• Brief and guide the creation of bespoke landing pages, email sequences, and webinars
• Configure segments and workflows as needed (not full design or build ownership)
• Coordinate geo‑targeted plays and joint sales and marketing motions

Reporting & Analytics

• Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence
• Deliver clear reporting that demonstrates program ROI and informs ongoing strategy

Sales Enablement & Customer Marketing

• Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behavior
• Develop pitch decks and email sequences informed by call data
• Support customer marketing through nurture sequences for at‑risk and expansion accounts
• Coordinate ABM plays that bridge…