Channel Manager,Paid Search Job Spokane area,Spokane Valley Washington USA,Education / Teaching

Location: Spokane Valley

SUMMARY

The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. This role requires deep expertise in platforms such as Search Ads 360, Google Ads and Microsoft Ads. They have a strong grasp of large-scale campaign management and strategic planning. The ideal candidate is a subject matter expert in scalable paid search activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting.

They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals.

KEY OUTCOMES & RESPONSIBILITIES Key Outcome:
Manage, retain and enable performance of talent Key Responsibilities:

Contribute to management of talent plans. Assess, hire, on‑board, and grow role‑appropriate talent
Manage a team of specialist(s), setting clear, outcome‑based performance goals for them and establishing and maintaining development plans for each
Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
Remove barriers to enable team outcomes
Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind

Key Outcome:
Demonstrate deep knowledge of paid search activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards.
Key Responsibilities:

Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns.
Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency.
Manages and enforces best practices, guidelines, objectives and documented regulations
Develop educational resources specific to clients’ business strategy and objectives, and general training
Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards
Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
Drive communication and collaboration with key vendors to enhance existing offering.

Key Outcome:
Expert in project management and task prioritization Key Responsibilities:

Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables
Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes
Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
As an expert in the setup of new campaigns, assists team to ensure setup is accurate
Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.

Key Outcome:
Effective collaboration in support of maximizing client business outcomes Key Responsibilities:

Collaborate with cross‑functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
Has a vocal role in defining our approach and answering both client and internal cross‑functional team questions and inquiry
Works closely with Analytics, Product, and Software teams to ensure accurate flow of information feeding campaign setups.
Collaborates with cross functional teams (such as Product, Software, Analytics, Integrated Planning, and Account Service teams) to develop processes, build reports, craft client communication and identify new opportunities in the paid search space
Collaborates with channel peers to understand cross‑channel dependencies and build synergistic strategies to…