SEO and Digital Marketing Specialist

About Aristotle and Predict It

Aristotle is a leading provider of data, technology, identity, and compliance solutions serving organizations across the political, government, commercial, and nonprofit sectors. Predict It, an Aristotle company, is an innovative real-money prediction market that allows users to trade contracts on the outcomes of political and current events. With a passionate and highly engaged community, Predict It sits at a unique intersection of politics, data, and market dynamics.

We are seeking a versatile, analytical SEO & Digital Marketing Specialist to support both Aristotle and Predict It. This individual will own organic search, AI and LLM visibility, digital analytics, and paid media execution across the companies' web properties and marketing channels.

The person in this role will develop and manage campaigns for two distinct audiences: consumer acquisition and engagement for Predict It, and B2B lead generation and brand visibility for Aristotle. They will be responsible for conducting comprehensive SEO audits, diagnosing and fixing technical SEO issues, building and optimizing paid campaigns across search, social, programmatic, and connected TV, and turning performance data into clear recommendations for marketing, content, development, product, and leadership teams.

The ideal candidate is comfortable moving between channels and business needs, running a technical site audit one day, rebuilding a paid campaign's audience strategy the next, and then analyzing attribution and conversion performance in GA4. This is a hands-on role for someone who can develop strategy, execute the work, and pull and interpret their own performance data rather than waiting on someone else’s report.

• Conduct comprehensive technical, on-page, content, and competitive SEO audits across Aristotle and Predict It web properties, then develop prioritized roadmaps for improvement.
• Analyze crawlability, indexation, site health, and technical performance, surfacing issues and opportunities involving redirects, canonicals, robots.txt, sitemaps, structured data, Core Web Vitals, internal linking, and site architecture.
• Conduct keyword research and organize findings into prioritized recommendations aligned with Predict It's consumer audience and Aristotle's B2B products, industries, and buyers.
• Complete competitive keyword and content-gap analyses and identify opportunities to improve rankings, traffic, authority, and conversion performance.
• Perform content inventories and audits to identify gaps, duplication, outdated material, and structural improvements.
• Lead on-page SEO across titles, meta descriptions, headings, schema, internal linking, and content optimization.
• Develop and manage a strategy for visibility in AI-powered search and large language models, including monitoring how Aristotle, Predict It, their products, and relevant topics appear in AI-generated results.
• Recommend content and technical improvements that strengthen both traditional search performance and visibility across emerging answer engines and AI search platforms.
• Collaborate with marketing, content, product, and development teams to implement recommendations and validate results.

• Plan, build, launch, and optimize paid campaigns across Google Ads, Meta, Tik Tok, X, Linked In, programmatic advertising platforms, connected TV, display, video, and retargeting channels.
• Develop channel and audience strategies appropriate to each business, including consumer acquisition and re-engagement for Predict It and B2B awareness and lead generation for Aristotle.
• Manage campaign budgets, pacing, bidding, targeting, and media allocation against defined acquisition, engagement, lead-generation, and return-on-investment goals.
• Develop and test ad creative, copy, landing pages, audience segments, placements, offers, and messaging through structured A/B and multivariate testing.
• Track and improve KPIs including reach, traffic, engagement, conversions, qualified leads, account registrations, customer acquisition cost, cost per lead, return on ad spend, and other business-specific…