Product Manager - Commercial

Product Manager - Commercial

We are Farmers – where ambition meets opportunity. At Farmers, we're not just known for unforgettable jingle – we're a team with a passion for purpose and making a real difference in people's lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn't just a goal – it's a way of life for both the organization and every individual on our team.

We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you'll find more than a job – you'll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

This position manages designated product lines within a business unit to ensure they remain competitive and relevant. The role supports strategy development and execution and manages lifecycle processes to achieve revenue, profit, and growth targets. The position evaluates financial performance and implements adjustments to optimize product line results. It collaborates cross-functionally to deliver competitive, compliant, and customer-focused insurance products. The position supervises direct reports who are individual contributors to ensure effective product line management and alignment with state product goals.

• Conducts competitor analysis to inform product strategies.
• Evaluates models, rating variables, and market segments to recommend adjustments that improve competitive positioning.
• Analyzes competitor earning reports, market positioning, and countrywide rating curves to support product development and rate strategies.
• Applies research findings to support product initiatives and pricing decisions.
• Coordinates with cross-functional teams to implement product strategies and operating standards that facilitate profitable growth.
• Uses in-depth business knowledge to contribute to strategic planning for rating approaches, rating variables, and performance metrics.
• Optimizes rating structures by analyzing losses, coverage types, and industry trends.
• Performs trend analyses such as retention analysis and new money trends to support product planning and inform decisions.
• Provides data-driven recommendations for adjustments to product design, rules, rates, or underwriting.
• Coordinates cross-functionally to evaluate and execute countrywide non-rate or underwriting actions.
• Manages processes to assess the impact of changes in policy terms and coverage options, analyzes their effectiveness, and recommends adjustments to enhance outcomes.
• Monitors product performance metrics to identify trends, ensure compliance, and evaluate results.
• Prepares reports for stakeholders and maintains systems to monitor financial results, product outcomes, and post-project performance.
• Leverages data to deliver actionable insights.
• Supervises a product line team to ensure task completion of operational work.
• Supervises the daily activities of direct reports to execute product line activities aligned with business objectives.
• Provides instruction, feedback, and performance management to promote team development and a high-performance culture.

High School Diploma or equivalent required. Bachelors degree preferred.

5+ years of experience required in product line management or similar role. Experience in a people leader or management role preferred. Insurance industry experience preferred.

Strong verbal communication and listening skills. Demonstrated written communication skills. Effective interpersonal skills. Able to interact effectively with business partners and stakeholders. Demonstrated analytical skills. Able to analyze data and trends to make informed decisions and recommendations. Possesses strong product knowledge. Working knowledge of insurance products including commercial lines, property & casualty (P&C)…