Marketing Director

Job Description

Join our close-knit team at a growing company, where this leadership position will encompass both strategic planning and tactical execution.

The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

• Directs and implements the organization’s advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department’s operating budget.
• Manages CRM Automation as well as segmentation and targeted communication strategies.
• Develop and lead comprehensive digital marketing strategies, encompassing SEO, SEM, and social media, to drive brand awareness and engagement.
• Travel to Trade shows across the US multiple times per year.
• Performs other related duties as assigned.

• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.

• Bachelor’s degree in Business Administration, Marketing, or related field required.
• At least 10 years of experience in marketing.

• Prolonged periods of sitting at a desk and working on a computer.
• Prolonged periods of standing/walking for events.
• Must be able to lift 15 pounds at times.