Director of Strategic Communications

About Us

Greater Spokane Incorporated (GSI) is a non-profit organization dedicated to economic development and community growth in the Spokane region. We foster collaboration among businesses, government, and community leaders to create a vibrant economy. Join our team and help us build a better Spokane.

The Director of Strategic Communications is responsible for developing and executing integrated communication strategies that elevate GSI’s brand, visibility, and impact. This role oversees all internal and external messaging—including media relations, digital content, and written materials—to ensure clarity, consistency, and alignment with GSI’s mission and strategic priorities.

As a senior communications leader, the Director manages the Events & Engagement Manager and the Marketing and Communication Coordinator, providing strategic direction, prioritization, and coaching to ensure communications and engagement efforts are effective, coordinated, and outcome driven. The Director partners cross-functionally with internal teams and external stakeholders to position GSI as a trusted, influential voice in the region.

To perform this job successfully, an individual must be able to satisfactorily perform each of the essential responsibilities listed below. Reasonable accommodations will be provided to enable a qualified individual with disabilities to perform the essential functions. Essential functions include, but are not limited to the following:

• Develop and execute integrated communications strategies that support organizational priorities and campaigns.
• Ensure consistent brand voice, messaging, and visual standards across all platforms and materials.
• Translate complex policy, economic, and organizational information into clear, compelling messages for diverse audiences.

• Create, design, and manage digital assets including social media posts, newsletters, web content, and event materials in alignment with GSI’s brand guidelines.
• Develop clear, action-driven communications that translate complex concepts for diverse audiences.
• Design and produce PowerPoint presentations and event visuals.
• Provide direct management and oversight of the Communications and Marketing Coordinator, including assigning content priorities, reviewing and approving work, and ensuring all digital, written, and visual materials align with GSI’s standards and messaging.

• Plan, schedule, post, and manage GSI’s social media platforms, ensuring timely delivery of campaigns and projects.
• Monitor and respond to social media engagement to build community, enhance visibility, and foster two-way communication.
• Maintain organized content calendars, digital asset libraries, and project files.
• Set social and digital content strategy and priorities for the Communications and Marketing Coordinator, including content calendars, campaign timelines, platform standards, and performance expectations.

• Provide real-time event communications support, including photography, videography, and rapid content turnaround.
• Assist with marketing and communication needs related to internal and external events.
• Provide direct management and oversight of the Events & Engagement Manager, including planning and execution of GSI’s signature events.
• Oversee event-related communications and content, including timelines, speaker coordination, scripts, and messaging to ensure consistency, quality, and alignment with GSI’s brand and objectives.

• Create, design, and manage digital assets including social media posts, newsletters, web content, and event materials in alignment with GSI’s brand guidelines.
• Contribute to an organizational culture of teamwork, support, engagement, and empowerment.
• Provide strategic input on issues affecting the organization.
• Work with colleagues to discover and develop ways to retain, grow, and better align and leverage GSI resources for greater impact.
• Communicate the mission of GSI to personal and professional networks.
• Regularly evaluate GSI’s…