Brand & Community Manager

Role Mission

The Brand Experience & Community Manager owns how Slate shows up in the world and how our community feels seen. This role is about building a brand movement — creating a place where people belong and want to be part of what Slate is becoming.

Through partnerships, PR, collaborations, events, influencer relationships, UGC, and social, the Brand Experience & Community Manager brings the Slate brand to life and turns customers into a true community.

• Reports to:
  
  Chief Growth Officer
• Direct Reports:
  Social Media Contractor, photo & video contractors
• Manages vendor relationship: PR Firm
• Cross-functional partners:
  Founder, Creative, Product, Operations

• Define and nurture the Slate community — what it feels like, who it serves, how it grows
• Identify community-led growth opportunities and rituals that turn customers into advocates
• Drive enrollment and engagement of Slate's loyalty program, executing strategy within community, media, and partnership channels.

• Source, pitch, and close brand partnerships and collaborations aligned with Slate's vision
• Plan and execute events that build community and deepen brand affinity and also are on budget
• Own the partnership pipeline — outreach, negotiation, contracts, deliverables, recap

• Manage the day-to-day relationship with the PR firm
• Set quarterly priorities, review pitches, and approve outreach lists
• Track press placements and ensure brand consistency in all earned coverage
• Build the founder and brand thought leadership platform — speaking opportunities, podcasts, panels, op-eds
• Identify the narratives and points of view Slate should be known for
• Coordinate with the PR firm on thought leadership pitches and prep

• Build and maintain Slate's creator and influencer network
• Run gifting, seeding, and paid creator programs end-to-end
• Track and report on campaign performance (engagement, conversions) and optimize accordingly
• Manage influencer budget, including product giveaways, paid partnerships, and ROI efficiency
• Source, organize, and amplify user-generated content across owned channels

• Coordinate campaign timelines, deliverables, and stakeholders across creative, social, partnerships, and PR
• Track and report on campaign performance, delivering insights and optimizations for future launches

• Direct the Social Media Contractor's scope of work — content calendar, post approvals, brand voice guardrails
• Review performance alongside CGO and iterate on what's working

The Partnerships & Community Manager owns social strategy and brand voice. The Social Media Contractor executes — posting, commenting, and creating day-to-day content. Clear scope keeps the relationship productive.

• BX & Community Manager:
• Establishes: social strategy, content calendar direction, brand voice guidelines, monthly priorities
• Approves: content before publishing (or defines what the contractor can publish without approval)
• Social Media Contractor:
• Owns: execution — drafting, scheduling, community management, content capture
• Cadence: weekly check-in, monthly content planning session, quarterly performance review

• Audit current state of partnerships, influencer relationships, social, and PR
• Establish working rhythm with the Social Media Contractor and the PR firm
• Build the asset organization system in the drive
• Deliver one strong brand moment (event, collab, or campaign)
• Define KPIs for community, social, and partnerships in collaboration with leadership
• Active partnership and collab pipeline producing consistent brand moments
• Engaged, growing community across social — measurable increase in saves, shares, DMs
• Influencer and UGC programs running on a regular cadence
• Quarterly campaign cycle established with clear briefs, timelines, and recaps

• Slate has a recognizable, beloved community with rituals and signature events
• Brand awareness measurably up across earned and social
• Repeatable systems for partnerships, influencers, UGC, and content…