Sr. Marketing Manager

Sr. Marketing Manager NATURE OF WORK

Performs professional work in serving as an active strategic leader with comprehensive responsibilities, works with the Marketing team to ensure successful development and implementation of the District’s strategic plan. Oversees all activities of the Marketing team.

Work is performed under limited supervision and direction with only unusual cases referred to the supervisor. Reports to the Director of Marketing.

• Oversee and manage all creative and advertising activities within the Marketing Department to support the District, its facilities, and events.
• Provides updates to the Director of Marketing on department projects and event marketing.
• Reinforces department goals and vision to all direct reports and continually implements this strategy into overall communications.
• Responsible for planning and execution of District marketing, advertising strategies, and marketing activations.
• Coordinates marketing materials and performs market research with various leaders and partners on marketing campaigns. The intended results of these strategies are to drive growth in revenue, brand recognition, customer database and repeat visits.
• Directs activities to develop new markets, increase market share and maintain a competitive position.
• Lead POC for all large marketing campaigns, including creating the marketing plan and strategy, budget allocation and execution (NCAA, Great Outdoors Comedy Festival, PFD Music Festival, etc.)
• Reviews and approves advertising campaigns for events including television, radio, outdoor and print ad buys. Monitors performance of marketing plans and strategies with the Marketing Manager and Coordinators against forecasts and budgets and adjusts as appropriate.
• Responsible for media buying of TV, OTT, Radio, OOH, Digital, and Print advertising. Works with station partners on promotions and added value marketing efforts.
• Compiles, reviews and approves Marketing Settlement packets including paid and added value efforts completed to support the show.
• Oversees and responsible for brand management of the District and its properties.
• Manages the Marketing Department budget by careful tracking of spends, completing invoice coding, and reallocation of funds as needed.
• Oversees the conceptualization and execution of Marketing and Entertainment sponsor ships.
• Works closely with Marketing team to create print and electronic collateral and signage to support District facilities and events, drive marketing campaigns, enhance the backstage and fan experience, oversee day of show content rotations, manage premium and group sales campaigns, and coordinate photoshoots and media events as needed.
• Oversees the work of designers, advertising agencies, vendors, partners, and all other contacts dictated by a project.
• Maintains an awareness of local, regional and industry market trends and conducts pertinent market analyses to develop promotions and special events to drive new customers to events.
• Works closely with the District Management Team to address public issues.
• Develops communication strategy with the Director of Marketing by creating, managing, and distributing news releases and other press advisories.
• Serves as a primary contact for District events and develops strong direct relationships with local media. Arranges Early Morning PR interview opportunities and may act as the venue representative during coverage to ensure a smooth run.
• Manages Marketing Department through Asana project management software, email and verbal communication. Responsible for weekly check‑ins with departments and co‑workers to ensure everyone has the information and tools needed to complete their tasks.
• Responsible for managing the part time/internship program.
• Completes annual employee evaluations of support staff.
• Work nights, weekends and holidays as required.
• Performs other duties as assigned.

• Bachelor’s degree in marketing. Ten years of experience and progressive responsibility with a broad focus in venue marketing or live entertainment, including strategic planning, advertising, public relations, and media, design.
• Excellent…