Marketing Manager 3

Our clientis seeking a remote
Marketing Manager to join their team. As a Marketing manager, you will be part of the team supporting the Gaming team. The ideal candidate will have5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines.

• Purpose of the Team:
  This team crafts world-class strategies to enhance player experiences. Our post-sale monetization marketing team focuses on driving awareness and engagement to the experiences we have for players outside of the core Minecraft game experiences. Minecraft captivates millions of players worldwide, offering a canvas to shape their world, their way.
• Key projects:
  The role will focus on the Minecraft subscriptions business, specifically Realms and Marketplace Pass. The candidate will drive marketing strategy and execution for these subscription products.

The ideal resume would demonstrate the ability to identify problems and proactively make recommendations, rather than waiting for a list of tasks and include evidence of impact, such as metrics or directional growth figures (ex. percentage increase, 3X growth), to highlight the candidate's contributions to business growth

This role will drive subscriber acquisition, engagement, retention, and business growth through strategic marketing, go-to-market leadership, and cross-functional partnership. As the primary marketing partner to the subscriptions product team, this role will help shape product strategy, launch new offerings, and develop innovative promotions and growth tactics. They will also act as the franchise SME for subscriptions, ensuring Minecraft's subscription products are integrated into key campaigns, game updates, and player experiences.

Success in this role means making subscriptions a meaningful driver of player engagement and business growth. This leader will influence the future of Minecraft subscriptions, grow adoption and retention, and ensure subscription experiences are woven throughout the Minecraft ecosystem.

• Help define and execute growth strategies for Minecraft's subscription portfolio, including Realms, Realms Plus, Marketplace Pass, and future offerings.
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.

• Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences.
• Act as the marketing lead for the subscriptions business across key stakeholder groups.

• Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives. Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.

• Act as the subject matter expert for subscriptions across Minecraft marketing efforts, ensuring subscription offerings are integrated into major game drops, seasonal campaigns, retail moments, creator initiatives, and franchise activations.
• Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the Minecraft ecosystem.

• Work closely with Affiliate…