MARCOM - Content & Communications Specialist

Union Gospel Mission Association of Spokane LLC

UGM considers every position one of ministry and a vital and valued part of our team. Therefore, it is essential that all employees of UGM have a personal relationship with Jesus Christ and subscribe to our Statement of Faith and Core Values. Additionally, employees must be willing to lead and/or participate in Bible study, prayer, devotions and sharing the Gospel.

The Content and Communications Specialist is responsible for developing, executing, and managing compelling content and communication strategies that highlight the mission, impact, and stories of our faith-based nonprofit dedicated to serving individuals experiencing homelessness and addiction. This role is key to building awareness, engaging donors, volunteers, and faith community partners, and advancing our organization's vision with compassion, authenticity, and professionalism. Collaborating with the Marketing and Communications team, s/he strategizes, and curates layered content, producing copy for use across a wide variety of platforms: UGM website, social media, print materials, mailings, advertising, signage, events, emails, videos, press releases, grant proposals, and some internal communications.

The Content and Communications Specialist also serves as the principal writer and marketing "voice" of the UGM Executive Director, ensuring that all executive communications, public statements, and key messages reflect the Director's intent, personality, and the organization's faith-based values.

• Collaborate with the team to develop and refine marketing plans and fundraising strategies that align with organizational goals.
• Assist the team in defining and understanding the target audience, personas, and key organizational relationship0s.
• Assist in developing and implementing strategies to expand UGM's donor base and enhance existing donor engagement through advertising, community outreach, and events.
• Stay current on industry best practices related to the role by continually researching tools such as Hub Spot and other relevant platforms.
• Collaborate with the team to draft creative briefs and define project scope.
• Take ownership of creative briefs for appeals and quarterly newsletters, ensuring alignment with organizational messaging.
• Build relationships across the ministry to streamline workflows and foster more meaningful, effective engagement tailored to internal needs.

• Collaborate with the marketing director and team to brainstorm content aligned with the overall marketing plan, themes, and strategic fundraising goals.
• Distribute and repurpose content strategically across multiple platforms - including blog, social media, email, and print - to maximize reach and engagement.
• Create SEO-focused blog posts and website copy utilizing effective keyword placement, meta descriptions, and optimization best practices.
• Coordinate and conduct interviews with residents, volunteers, donors, and staff to generate authentic, ongoing content.
• Write and edit stories and articles that represent all areas of the ministry, ensuring content is tailored for a variety of distribution channels.
• Develop concise, compelling copy for a wide range of materials, including website, social media, mailings, advertisements, marketing emails, donor correspondence, brochures, annual reports, event materials, and campaign collateral.
• Regularly review and refresh existing blog and website content to ensure accuracy and relevance.
• Support the marketing director in maintaining a strong digital and social presence by gathering stories and statistics from all departments, linking to key website and blog content, and engaging with news media and relevant external platforms.
• Draft thank-you letters and other correspondence as needed to support donor and stakeholder relationships.
• Review, edit, and proofread copy prepared by the direct mail provider, marketing director, and others, ser4ving as the final checkpoint to safeguard the UGM brand against inaccuracies or errors.
• Gather, organize, and disseminate ministry statistics for the annual report and monthly internal communications.
• Assist in recruiting, training, and overseeing volunteers assisting with copywriting, transcription, reporting, and various online responsibilities such as calendar management.

• Maintain regular communication with the UGM Executive Director and organizational leadership team to plan upcoming articles, appeals, and official correspondence.
• Interview the Executive Director and write regular articles, emails. and appeals in his/her voice.
• Compose personalized thank-you letters from the Executive Director for significant contributions to the ministry.

• Capture high-quality…