Copywriter

We are Farmers – where ambition meets opportunity.
At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team.

We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.
Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.
Ready to make your mark? Discover our vibrant culture and explore career opportunities at  Connect with us on Instagram, Linked In and Tik Tok, and let’s build something incredible together!
Workplace:
Hybrid ( ), Remote ( )
Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office.

Applicants beyond fifty (50) miles may still be considered.

The Copywriter is responsible for concepting, writing, and editing direct-response and marketing copy across multiple formats, including ads, email, direct mail, landing pages, social media, websites, and sales materials. This role supports both B2C and B2B initiatives, partnering closely with designers and cross-functional teams to develop effective, on-brand campaigns that meet client goals. This position contributes to creative concepting, ensures adherence to brand voice and legal guidelines, and brings strong familiarity with digital media and advertising.

Analyzes performance metrics and support testing to optimize creative effectiveness and capture actionable learnings.

• Consult with clients and internal stakeholders to scope content needs and clarify business objectives across B2C, B2C, and B2B2C/agent audiences.
• Write, edit, and fact-check marketing and advertising copy across channels, ensuring accuracy, legal compliance, and adherence to brand or agent voice guidelines.
• Analyze campaign and business performance reports to optimize creative effectiveness and inform future copy approaches.
• Collaborate closely with designers and broader agency teams on ideation, concept development, and execution of integrated campaigns.
• Support digital testing initiatives, applying learnings from performance data to continuously improve messaging and results.
• Provide timely status updates and maintain clear, proactive communication with clients and internal partners to ensure alignment and successful delivery.

Education Requirements

• High School Diploma or equivalent required. Bachelors degree in relevant field preferred.

• 5+ years’ experience creating performance advertising and marketing copy for an agency, media company, or national brand.
• Experience and successful track record of collaborating in cross-functional organizations and within creative teams (designers, agencies).
• A portfolio demonstrating your skills in direct response marketing and advertising copywriting is required.

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and…