SEO Manager

ABOUT M&C SAATCHI WORLD SERVICES

M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges. World Services is a specialty branch of M&C Saatchi Group, and we provide strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders.

US is seeking an experienced and analytically driven SEO Manager. This role leads search optimization strategies that improve content discoverability, audience reach, and digital engagement across communications platforms, leveraging audience insights, search trends, technical optimization, and performance analytics to ensure content and digital experiences effectively support mission objectives and stakeholder needs.

M&C Saatchi World Services is seeking a detail-oriented and analytically minded SEO Manager to support digital engagement, audience growth, and communications performance across a diverse portfolio of federal programs. Working closely with communications, content, analytics, creative, and stakeholder engagement teams, you will lead search optimization initiatives that improve content discoverability, audience reach, and digital performance across websites, platforms, and digital experiences.

You will play a key role in developing and implementing data-driven SEO strategies, leveraging audience insights, search trends, technical optimization, and performance analytics to ensure content effectively supports mission objectives and stakeholder needs.

The ideal candidate combines strong technical SEO expertise with a passion for audience engagement, digital innovation, and performance optimization. They are comfortable translating data into actionable recommendations, identifying opportunities to improve organic visibility and user experience, and collaborating across multidisciplinary teams to maximize the impact of digital communications. Experience supporting broader digital marketing, content distribution, or communications initiatives, including email and audience engagement activities, is beneficial.

This is a hybrid role; however, the ideal candidate will live in the Washington DC area or the District of Columbia, Maryland, and Virginia (DMV) region.

• Develop and execute enterprise SEO strategies that improve organic visibility, search rankings, and qualified traffic across websites and digital properties.
• Conduct comprehensive keyword research, search intent analysis, and competitive assessments to identify opportunities for content growth and improved search performance.
• Lead on-page SEO initiatives, including optimization of page titles, meta descriptions, headings, internal linking, URL structures, and content to improve search engine visibility.
• Partner with content, creative, UX, and communications teams to ensure digital content is optimized for search while maintaining quality, accessibility, and user experience.
• Monitor website performance using SEO and analytics tools to evaluate rankings, organic traffic, user engagement, and conversion metrics.
• Conduct technical SEO audits and work with developers to resolve crawlability, indexing, site speed, structured data, Core Web Vitals, and other technical SEO issues.
• Develop and implement Generative Engine Optimization (GEO) strategies that improve content visibility across AI-powered search experiences and generative search platforms by optimizing content structure, authority, semantic relevance, and machine-readable metadata.
• Develop and implement content optimization strategies by identifying keyword opportunities, content gaps, and metadata improvements that increase digital discoverability.
• Monitor search engine algorithm updates, SEO trends, and industry best practices, adapting optimization strategies as needed.
• Maintain SEO documentation, keyword libraries, optimization standards, metadata governance, redirects, and technical SEO recommendations.
• Collaborate with developers, content teams, and digital platform owners to implement SEO enhancements and troubleshoot…