Marketing and Communications Manager

Greenberg Traurig (GT), a global law firm with 51 locations worldwide, offers competitive compensation, an excellent benefits package, and the opportunity to work in an innovative, collaborative environment.

We are seeking a skilled communications professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate brings a proactive, client-focused mindset, strong problem-solving abilities, the ability to execute, and the creativity to approach challenges with confidence. If this describes you, we invite you to join our team.

This role will be based in the Washington, DC on an in-office basis, with three days per week in DC and one day per week in Northern Virginia. This role reports to the Chief Communications Officer.

The Marketing and Communications Manager will develop and implement communication strategies that reflect and elevate the firm’s brand, shape high-impact messaging, and drive proactive media coverage in support of key business goals, with a primary focus on the DC Metro area. The ideal candidate is a strong writer with a client service orientation, the ability to build internal and media relationships, and the ability to consistently deliver under tight deadlines while handling multiple projects.

• Partners with the DC and Northern Virginia Managing Shareholders, and Marketing and BD leads, and the Chief Communications Officer to create a proactive communications plan aligned with the DC Metro region, practice and industry groups, and global objectives

• Serves as a strategic advisor to office and practice leaders on messaging, reputation management, and communications strategy

• Identifies brand-building opportunities for the offices and lawyers through events, civic engagement, thought leadership, and media

• Develops content priorities and outreach strategies to build thought leadership via media placements, bylined articles, newsletters, alerts, events, podcasts, and multimedia

• Identifies and leverages external PR channels to achieve communications goals

• Identifies PR opportunities and risk issues and advises office and practice leaders on communications decisions

• Provides media relations support, including pitching, monitoring interviews, and preparing attorneys with talking points

• Seeks out opportunities to place attorneys and stories in client-facing media

• Manages media outreach and press releases for matter wins and lateral hires in DC Metro and related practices

• Creates and repurposes content for external communications across platforms

• Writes press releases, internal communications, and media collateral as needed

• Supports peer review and publishing of DC/NVA specific blogs, alerts, articles, and podcasts

• Plans, researches, and executes awards submissions, and internal and external thought leadership events

• Provides strategic and creative support for communications programs; writes and designs collateral for the firm’s Intranet, presentations, white papers, and handouts

• Drafts targeted social media posts in support of attorneys and practice areas

• Assists with attorney social media training

• Leverages social media to maximize exposure for firm news and thought leadership

• Collaborates with marketing and business professionals across the firm

• Performs other duties as assigned

• Collaborative self-starter who works independently, accepts direction, and thrives in a fast-paced environment

• Outstanding written and oral communication skills, with the ability to synthesize complex information into compelling narratives for attorneys and professionals at all levels

• Exceptional attention to detail with strong prioritization and time management skills; able to manage multiple competing deadlines under pressure and execute

• Client-first orientation with the flexibility to anticipate needs and deliver consistent results

• Advanced proficiency in AP Style and English grammar; specialized experience in business and/or legal writing preferred

• Tech-savvy and resourceful, with the ability to quickly learn new programs, systems, and AI tools

• Bachelor’s degree required

• 7-10 years of professional experience in PR for a law firm or professional services firm, or as a business/legal journalist

• Proven track record of media placements that build thought leadership

• Writing portfolio demonstrating the ability to translate complex topics into…