Senior Director, Marketing Strategy

How You’ll Contribute

The Communication, Marketing and Brand team uses creative and strategic tools to further the mission of the National Geographic Society (NGS), while maintaining our place as one of the world’s most trusted non‑profit organizations and global brands. The Division’s creative minds develop and execute mission‑driven, on‑brand strategies and integrated strategic communications, marketing, creative and audience growth for the National Geographic Society and unifying our efforts across our owned channels, through owned channels, outside partners and earned media.

The team is composed of seven integrated departments:
Creative, Integrated Brand Marketing, Partnerships Marketing, Mar Com Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.

The Senior Director, Marketing Strategy will develop the marketing strategy and oversee the development, execution and measurement marketing plans that bring together the brand strategy, audience strategy, content strategy and multichannel campaign design to drive business‑aligned outcomes. This leader will have the opportunity to bring the brand’s identity, purpose, and emotional connection to life through marketing strategies ensuring the brand story is consistent, aligned and amplified across the entire audience lifecycle.

The Senior Director of Marketing Strategy will analyze audience research and market trends to long‑term growth strategies identifying the right offerings and messages that will drive audience engagement, growth and build and maintain brand loyalty. This role will partner closely with customer journey and channel teams to drive acquisition, retention and loyalty engagement.

The Senior Director of Marketing Strategy will be the help “architect,” creating frameworks that other marketing divisions across Advancement and Campus and Experiences use to execute defining and orchestrating brand moments across the organization to drive brand impact. This role will be an advocate for brand growth across teams and will co‑author go‑to‑market plans with partner marketing strategy teams to ensure long‑term branding is balanced against shorter‑term lead generation.

This role will partner closely with the Education division developing, executing and optimizing all marketing activities for the division and ensuring effective audience growth and engagement deployment across channels to grow our portfolio of education offerings with educators and learners alike. This leader will also partner with the Advancement team on supporting the organization’s broader fundraising goals and comprehensive campaign by building integrated Marcom plans that convert brand awareness into philanthropic growth by leveraging innovative tactics to cultivate and deepen relationships across all giving levels and prospect segments.

• Lead the development of comprehensive, integrated marketing plans that align with overarching business goals working across divisions translating business priorities into integrated calendars and seasonal initiatives and ensuring alignment with larger brand priorities.

• Leverage audience insight and market data in the development of marketing strategies and plans to drive program and brand performance.

• Lead development of marketing strategies and execute multi‑channel marketing plans for Education division growing impact with educator and learner audiences.

• Lead development of marketing strategies and execute multi‑channel marketing plans for Advancement division growing impact with donor audiences.

• Able to build and execute marketing campaigns and…