Digital Content & Media Specialist

We work hard to create a fair, fun and considerate workplace with excellent pay and benefits including Medical, Dental, Vision, matching 401(K), Flexible Spending Accounts (FSA) and Employee Assistance Program (EAP) for employees who work 30 or more hours per week.

Other employee benefits include a 20% employee discount, paid 30-minute lunch, free Co-op ownership, 30% discount on Wellness supplements, a quarterly profit share, a monthly $50 raffle for those who choose alternative transportation (carpool, walk or bike to work) and holiday gifts.

As a team member, you’ll learn a lot – about the great products we carry, the community organizations we support and you’ll meet wonderful people along the way. Briar Patch has an open door to leadership and it’s not uncommon for employees to “climb the ladder” and grow a career at the Co-op.

Position:Digital Content & Media Specialist

Location: Grass Valley, CA

Job :330-958

# of Openings:1

Digital Content & Media Specialist - FT 40 hrs/wk.

- On-site only

This is an on-site position working from Grass Valley and Auburn store locations

Department:
Marketing

Reports To:

Director of Marketing
FLSA Status:
Non-exempt
Salary Level: $20.00 to $24.00 (starting) $32.00 (cap) / hr.

The Digital Content & Media Specialist is Briar Patch's primary visual storyteller and creative content producer. This position is responsible for creating, capturing, editing and managing the visual assets that support Briar Patch's marketing, communications and community engagement efforts across social media, digital advertising, email marketing, website content and in-store channels. The Digital Content & Media Specialist owns the visual execution of Briar Patch's digital presence, including photography, videography, multimedia content creation and graphic design.

This role serves as the primary creator of visual content for social media, ensuring a consistent, engaging and brand-aligned visual identity across all digital platforms. Working closely with the Director of Marketing and the Communications & Media Coordinator, the Digital Content & Media Specialist transforms marketing campaigns, promotions, events, educational initiatives and organizational priorities into compelling visual content. The Communications & Media Coordinator retains ownership of content strategy, messaging, editorial planning, copywriting, publishing schedules and community engagement, while the Digital Content & Media Specialist leads the creation, production and management of the visual assets that bring those stories to life.

The ideal candidate is an experienced visual creator with strong photography, videography and editing skills, a keen eye for design and storytelling and the ability to independently manage the production of high-quality digital content that reflects Briar Patch's products, people, values and community.

• Plan, coordinate and execute photography and video shoots for products, prepared foods, departments, events, staff, vendors and community initiatives.
• Capture high-quality photography and video content for social media, digital marketing campaigns, website content, email communications and in-store marketing.
• Edit and optimize photography and video assets for multiple digital channels.
• Produce short-form video content including reels, stories, promotional videos and educational content.
• Maintain a seasonal content library that supports year-round marketing and communications needs.
• Manage digital asset organization, storage and archival standards.

• Own the visual execution of Briar Patch's social media presence across all platforms.
• Create photography, video, graphics, animations and other…