VP, Digital Deposits Marketing

At Axiom Bank, we encourage you to aim for the sky and leverage your expertise and passion to excel. We are a growing, dynamic organization - this is an exciting time to get on board!

We believe in the value of promoting a healthy work/life balance and are committed to recognizing the role everyone plays in our ongoing success. We offer the following benefits to our Full Time Employees:

• 12 Paid Holidays
• Generous Paid Time Off
• 4% Match on our 401(k)
• Medical, Dental and Vision Benefits
• 100% Company Paid Life, AD&D Insurance, Short and Long Term Disability

This is a ground-floor opportunity to build a national digital deposit franchise for a federally chartered bank. As the first dedicated marketing hire for Axiom Digital, you will own the strategy, agency relationships, and performance marketing program that drives deposit growth nationally. You will work closely with executive leadership, including senior marketing advisors who bring deep experience in digital deposit acquisition, giving you both the authority to move and the strategic support to build the plan right from the start.

If you have scaled a deposit or consumer financial product acquisition program, managed performance marketing channels, and have the credibility to represent Axiom with agencies and industry partners, this role was designed for you.

What You'll Own

• Build and scale a high-performance marketing team from the ground up, including defining roles, establishing hiring criteria, and creating a culture of accountability, intellectual curiosity, and continuous improvement where great work is recognized
• Serve as a player-coach in the early stages: close enough to execution to set the creative bar and make quality calls on channel strategy, while building the team and systems that allow you to operate at a more strategic altitude over time
• Own the national digital deposit growth strategy- defining target segments, value proposition, and the full-funnel marketing plan from launch through Year 2 optimization
• Set and manage performance KPIs including cost per funded account, conversion rates, and channel-level efficiency with weekly reporting to executive leadership
• Build the business case and roadmap for expanding from performance marketing into brand, content, and paid channels as the product and channels mature
• Serve as the voice of the customer in cross-functional conversations: use first-party data from the marketing funnel to influence decisions about account opening flow, identity verification steps, and in-app communication with a shared goal of improving completion and funding rates over time
• Manage the ongoing agency relationship across paid search, display, retargeting, and creative - holding partners accountable to delivery and performance targets
• Own affiliate publisher relationships with Tier 1 and Tier 2 comparison sites and personal finance publishers, negotiating CPA terms and managing placement quality
• Oversee branded and generic paid search campaigns across Google and Bing, including keyword strategy, bid management, and ad copy optimization
• Build and manage the email lifecycle program, including welcome series, account funding nudges, and rate communications, in partnership with the Martech and operations teams
• Establish an attribution methodology, reporting cadence, and KPI dashboard to support real-time visibility into channel performance for executive leadership
• Manage the annual marketing budget and forecast across channels- ensuring team is operating at or above plan.

Brand, Creative & Compliance

• Lead development of the Axiom Digital brand identity, value proposition, messaging framework, and marketing claims, ensuring all materials are grounded in Axiom's brand and clear compliance review
• Establish a marketing asset review process with Legal and Compliance, including a claims matrix governing rate, FDIC, and fee-related statements
• Partner with the web team to design and launch a dedicated digital banking landing page and origination funnel, with conversion tracking and retargeting infrastructure in place at launch

Who You Are

Required Experience

• 8-12 years of growth and performance marketing experience, with at least 4 years in digital banking, fintech, or consumer financial services deposit or savings products
• Proven track record of building and developing high-performing marketing teams - attracting strong talent, setting a high bar for output, and creating an environment where people grow quickly and do their best work
• Recognized as a…