North America Commercial Enterprise Events Expert

This job is with HP, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

North America Commercial Enterprise Events Expert
Description
- We are looking for a    Commercial Events Expert  to lead, execute, and optimize North America's commercial events strategy. In this role, you will build a scalable, insight-driven events program that strengthens HP's position in the commercial market, accelerates revenue opportunities, and deepens engagement with customers, channel partners, and alliance partners.
You will develop and manage end-to-end event plans, from strategy and budget oversight to flawless execution and post-event nurture, lead flows and measurement. You will collaborate closely with HP sales & category leaders, channel and alliance teams, and marketing partners to ensure every event delivers measurable impact and aligns with our commercial growth priorities.

Key Responsibilities    Strategic Planning & Execution     Develop and execute HP's national    commercial events strategy across all customer segments , including customer events in partnership with alliance partners, webinars, virtual events, Industry events, roadshows, and targeted ABM-driven experiences.

Build annual and quarterly event calendars aligned to    Commercial PC, Print, Services, and Solutions  priorities.

Lead execution of high-impact in-person and virtual events that elevate HP's commercial brand and drive demand generation.

Lead strategy and execution for alliance partner-focused   events (Microsoft,   Intel, AMD, Qualcomm and other partners) including joint roadshows, workshops, briefings, and co-marketing experiences.
Manage partner approvals, funding utilization, and ensure joint KPIs are met.

Strengthen collaboration with channel partners and distributors through co-hosted events and enablement programs.

ABM Measurement & Insights     Establish clear success metrics for every event, including    pipeline influence, account engagement uplift, content consumption, and conversion metrics .

Work with marketing operations to create post-event ABM reports-connecting event attendance to account engagement and marketing generated opportunities (MGO).

Track ROI and provide insight-driven recommendations to improve future event selection and design.

Operations, Budget Management & Governance     Manage event budgets, partner funding, procurement processes, and vendor negotiations to ensure cost-effective delivery.

Oversee event intake, evaluation, approval processes, and contract management.

Maintain unified event dashboards, processes, playbooks, templates, and post-event reporting cadences.

Build and maintain strong relationships with internal teams (category, sales, channel, marketing operations) and external agencies.
Review and assess event proposals, ensuring strategic fit and clear business outcomes.

Ensure all event assets reflect    HP's commercial brand standards  and messaging.

Team Leadership & Collaboration     Foster a collaborative, inclusive, high-performance event culture.

Coach and support team members, agencies, and extended cross-functional partners.

Drive continuous improvement in event quality, attendee experience, and operational efficiency.

How We Define Success     You demonstrate HP's core values- trust & integrity, customer-first thinking, innovation, and collaboration .

You deeply understand the    commercial customer landscape  and channel ecosystem.

You create a    repeatable, measurable events engine  that shows clear ROI through ABM insights and pipeline contribution.

Internal stakeholders describe you as a strategic, solutions-oriented partner delivering high-quality experiences.
You elevate the impact of alliance partner events, optimizing MDF investment and strengthening partner relationships.

You champion digital tools, automation, and innovation to modernize the events process.

You continuously grow your skills and keep HP at the forefront of event excellence.

Education & Qualifications     Post-secondary degree in event management, marketing, communications, or related field will be a plus.

8+ years of…