North America Commercial Enterprise Events Expert

We are looking for a Commercial Events Expert to lead, execute, and optimize North America's commercial events strategy. In this role, you will build a scalable, insight-driven events program that strengthens HP’s position in the commercial market, accelerates revenue opportunities, and deepens engagement with customers, channel partners, and alliance partners.

You will develop and manage end-to-end event plans, from strategy and budget oversight to flawless execution and post-event nurture, lead flows and measurement. You will collaborate closely with HP sales & category leaders, channel and alliance teams, and marketing partners to ensure every event delivers measurable impact and aligns with our commercial growth priorities.

• Develop and execute HP’s national commercial events strategy across all customer segments, including customer events in partnership with alliance partners, webinars, virtual events, Industry events, roadshows, and targeted ABM-driven experiences.
• Build annual and quarterly event calendars aligned to Commercial PC, Print, Services, and Solutions priorities.
• Lead execution of high-impact in-person and virtual events that elevate HP’s commercial brand and drive demand generation.
• Lead strategy and execution for alliance partner-focused events (Microsoft, Intel, AMD, Qualcomm and other partners) including joint roadshows, workshops, briefings, and co-marketing experiences.
• Manage partner approvals, funding utilization, and ensure joint KPIs are met.
• Strengthen collaboration with channel partners and distributors through co-hosted events and enablement programs.

• Establish clear success metrics for every event, including pipeline influence, account engagement uplift, content consumption, and conversion metrics.
• Work with marketing operations to create post-event ABM reports—connecting event attendance to account engagement and marketing generated opportunities (MGO).
• Track ROI and provide insight-driven recommendations to improve future event selection and design.

• Manage event budgets, partner funding, procurement processes, and vendor negotiations to ensure cost-effective delivery.
• Oversee event intake, evaluation, approval processes, and contract management.
• Maintain unified event dashboards, processes, playbooks, templates, and post-event reporting cadences.
• Build and maintain strong relationships with internal teams (category, sales, channel, marketing operations) and external agencies.
• Review and assess event proposals, ensuring strategic fit and clear business outcomes.
• Ensure all event assets reflect HP’s commercial brand standards and messaging.

• Foster a collaborative, inclusive, high-performance event culture.
• Coach and support team members, agencies, and extended cross-functional partners.
• Drive continuous improvement in event quality, attendee experience, and operational efficiency.

• You demonstrate HP’s core values—trust & integrity, customer-first thinking, innovation, and collaboration.
• You deeply understand the commercial customer landscape and channel ecosystem.
• You create a repeatable, measurable events engine that shows clear ROI through ABM insights and pipeline contribution.
• Internal stakeholders describe you as a strategic, solutions-oriented partner delivering high-quality experiences.
• You elevate the impact of alliance partner events, optimizing MDF investment and strengthening partner relationships.
• You champion digital tools, automation, and innovation to modernize the events process.
• You continuously grow your skills and keep HP at the forefront of event excellence.

• Post-secondary degree in event management, marketing, communications, or related field will be a plus.
• 8+ years of experience managing B2B events, preferably in technology, enterprise, or channel-driven environments.
• Strong understanding of partner ecosystems, alliance marketing, and co-marketing frameworks.
• Experience with ABM tools, event analytics, and connecting event data to pipeline insights.
• Proven experience…