Global Market Development Manager, Coatings

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We are seeking a results-oriented Global Market Program Manager to lead the introduction and growth of our groundbreaking Proxxima™ thermoset resin in the high-performance industrial coatings industry. This position is ideal for a strategic leader with deep expertise in material technologies and applications and a strong background in program management, ideally with over 10 years of experience launching new solutions into complex global value chains.

In this role, you will be accountable for identifying high-impact opportunities in coating applications across segments including corrosion protection, equipment protection and marine, crafting effective go-to-market strategies, and most critically, initiating and managing cross-functional programs that drive commercialization from concept to revenue. Success demands a disciplined and proactive approach to program leadership, strong collaboration across technical, commercial, and operational teams, and a proven ability to deliver programs that result in meaningful, scalable business growth.

Key Responsibilities:

• Market and Competitive Analysis
  • Conduct market research to identify trends, customer needs, and competitor strategies.
  • Analyze industry data and market intelligence to inform product decisions.
• Product Vision and Roadmap Development
  • Support the definition of the long-term product vision and strategy.
  • Develop and maintain a product/application roadmap aligned with business goals and market opportunities.
• Cross-functional Collaboration
  • Partner with product managers, technology and sales teams to guide product development.
  • Communicate strategic goals across teams to ensure alignment.
  • Partner with other Exxon Mobil stakeholders (manufacturing plants, capital projects) to trial new formulations, generating data and case studies to support our customers marketing endeavors.
• Customer and Stakeholder Engagement
  • Gather and synthesize feedback from customers, users, and internal stakeholders.
  • Translate insights into strategic initiatives and product improvements.
  • Collaborate with formulators, applications, EPC’s, asset owners and standards organizations to drive adoption of new formulations containing Proxxima resin systems.
• Go-to-Market Strategy Support
  • Craft product launch activities, including market segmentation, channel planning, and marketing collateral preparation.
  • Build case studies, program learnings, and market feedback for internal use.
• KPI Definition and Tracking
  • Establish and monitor key product and business performance metrics.
  • Use data to refine strategy and improve product outcomes.
• Innovation and Trend Spotting
  • Stay informed on emerging technologies and market disruptions.
  • Identify opportunities for innovation or differentiation in the product portfolio.

Preferred Qualifications &

Experience:

• 15+ years experience in industrial coatings with a proven track record in business development, product strategy, or commercialization within advanced coatings —ideally with knowledge of reactive chemistries such as epoxies and polyurethanes.
• Strong program management expertise with demonstrated ability to lead cross-functional programs from concept through commercialization, coordinating technical, commercial, and operational teams to achieve business goals.
• Deep market knowledge in high performance coatings with in-depth understanding…