Issues- Digital Campaigns Advisor

Core Competencies

• Strategic & Policy-Savvy:
  Connects policy dynamics to brand outcomes; can scenario-plan and manage risk
• Operator’s Mindset:
  Moves from strategy to execution swiftly; sets clear workflows and SLAs
• Data-Driven:
  Obsessed with hypotheses, testing, and measurable outcomes
• Creative Storyteller:
  Simplifies the complex; advocates for high-quality content and design
• Stakeholder Leadership:
  Influences without authority; aligns senior leaders and cross-functional teams
• Bias for Compliance:
  Balances speed with governance and platform policy adherence
• Brand & Reputation Lift:
  Awareness, favorability, trust, thought leadership perception among target segments
• Audience Quality & Engagement:
  Target reach, qualified traffic, time on page, content completion, return visits
• Advocacy Outcomes:
  Stakeholder actions (e.g., sign-ups, toolkit downloads, event attendance), legislator/stakeholder engagement proxies where appropriate
• Governance & Risk:
  Policy/claims compliance, approval cycle times, and platform policy adherence

• 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
• Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
• Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
• Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
• Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
• Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
• Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
• Demonstrated agency/vendor leadership, budget management, and cross-functional influence
• B.S. degree is required

• Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.).
• Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g., Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools
• Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications

• Pension Plan:
  Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life
• Savings Plan:
  You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
• Workplace Flexibility:
  We have several programs such as “Flex your Day”, providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
• Comprehensive medical, dental, and vision plans
• Culture of Health:
  Programs and resources to support your wellbeing
• Employee Health Advisory Program:
  Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
• Disability Plan:
  Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you

Nearest Major Market: Houston
Job Segment: Sustainability, CRM, Energy, Research, Technology