Marketing Automation Super Admin; Marketo

Overview

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

We are Hewlett Packard Enterprise, the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture values varied backgrounds, and we offer flexibility to manage work and personal needs.

We may stretch and grow your career, and we will embrace you. Open up opportunities with HPE.

We are seeking a Marketing Automation Super Admin to serve as the strategic owner and technical authority for our Adobe Marketo Engage platform and its surrounding ecosystem. This manager-level role combines advanced platform administration, system architecture, and functional consulting to ensure long-term platform stability, scalability, and governance. The Super Admin operates within a complex B2B marketing and sales technology environment
, partners closely with Salesforce and IT teams, leads a team of platform administrators, and serves as the primary escalation point with Adobe Marketo Support
.

• Platform Strategy & Architecture:
  Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack; ensure platform scalability, performance, security, and governance; define and enforce Marketo standards, order of operations, and best practices; identify and address technical debt, platform risks, and architectural gaps
• Advanced Administration & Functional Consulting:
  Design and implement advanced Marketo configurations beyond standard administration; serve as the escalation point for complex platform issues and design decisions; translate business requirements into scalable, maintainable Marketo solutions; partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives; advise stakeholders on platform capabilities, trade-offs, and best practices
• Salesforce & Ecosystem Integration:
  Own and optimize the Marketo–Salesforce integration, including data synchronization, lifecycle logic, and field mappings; collaborate with Salesforce administrators and IT teams on cross-platform initiatives; ensure alignment between marketing automation and sales operations processes
• Adobe Marketo Support & Technical Partnership:
  Act as the primary liaison with Adobe Marketo Support for escalated issues and complex defects; manage the full lifecycle of support engagements, including troubleshooting and root cause analysis; incorporate support learnings into platform standards and operational documentation
• Team Leadership:
  Lead, mentor, and develop a team of Marketing Automation Platform Administrators; establish and maintain platform documentation, standards, and operational playbooks; review and approve complex builds to ensure architectural integrity

• 10+ years of hands-on Adobe Marketo experience in enterprise environments
• Strong background in B2B marketing automation and complex lifecycle models
• Proven experience as a senior Marketo administrator, business analyst, and functional consultant
• Deep expertise in Marketo order of operations
• Extensive experience with Salesforce integration and B2B data models
• Experience working within large, multi-tool marketing technology ecosystems

• Strategic, architectural mindset with strong operational discipline
• Demonstrated ability to lead and mentor technical platform teams
• Strong cross-functional collaboration and stakeholder management skills
• Ability to communicate complex technical concepts to diverse audiences
• Marketo certifications strongly preferred

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking,…