Marketing Data Analyst

Responsibilities

• Act as a conduit between media, data infrastructure, data sciences and marketing teams.
• Supports formalization of goal setting and success measurement process for campaigns and digital projects.
• Utilizes and optimizes marketing dashboards and data models.
• Presents recommendations based on data analyses.
• Supports data integrity, data accuracy, and testing processes.
• Partners with internal and vendor support teams to report and resolve data/campaign discrepancies.
• Advocates for data and analytics needs in markets and countries.

• Experience in marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences and answering key marketing questions.
• Good technical skills and understanding of interpreting data and analysis for solving business problems.
• Some SQL experience working with large customer and transactional databases.
• Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to manipulate data in Excel.
• Experience with data visualization software (e.g. Tableau, Qlik View, PowerBI, Datorama).
• Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities.

• Lead cross-country data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints.
• Manage medium scale of cross-function/ cross-country marketing investment and programs.

• Moderate to high – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.

• Bachelor Degree or equivalent in Statistics, Engineering, or Computer Science.
• 5+ years of work experience in related field.