Growth Marketing Lead, Commercial SMB

Growth is the lifeblood of any organization. The Growth Marketing team at HP Inc is responsible for driving growth across HP Inc’s portfolio of Growth businesses. These businesses spanning both Consumer and Commercial segments are expected to deliver $10+ Billion in revenues in the current fiscal while growing double digits.

As Growth Marketing Lead, Commercial SMB (B2B) you will help drive acquisition, experimentation, retention + engagement, and monetization for HP’s portfolio of commercial line of products.

You will partner with Global Business Units, Market Marketing Leads, and several Centers of Excellence (Media, Content, Mar Tech, etc.), to develop and execute growth strategies and tactics across organic and paid channels that accelerate the adoption of HP's commercial SMB products globally.

Open to hiring teleworkers in the United States.

WHY IS THIS ROLE UNIQUE?

• Impact & visibility:
  Drive growth of our commercial product line worldwide including personal computers, printers, peripherals, and workplace services while helping HP achieve its ambitious business goals.
• World-class brand and culture:
  Work on one of the best-known brands in the world, deeply grounded in our Silicon Valley roots and HP Way culture.

WHAT YOU’LL DO

• Work closely and cross-functionally with Marketing, Product, Insights, Go-to-Market, Media, Content, and Data Science to define the strategy, build scalable growth models, and deliver data-driven solutions that delight users and drive business outcomes.
• Build and maintain core Acquisition models – qualitative and quantitative – for commercial products and services. Models could be demand creation, demand capture, ABM, or hybrid.
• Collaborate with product marketing to create or adapt content/assets for use in scaled and/or 1 to few account-based programs that map to the stage of journey and account status.
• Collaborate with Market and Country Marketing teams to manage implementation / execution of acquisition models across relevant channels, both paid and organic.
• Continuously improve the acquisition models via rapid experimentation.
• Forecast, measure, monitor, and report on the performance of growth models and campaigns against critical metrics such as qualified pipeline and revenue.
• Collaborate with and influence Product, Design, and Engineering teams to continuously optimize our acquisition, activation, and retention funnel and product onboarding experience.
• Eventually, stand up the Retention + Engagement models.

WHAT WE’RE LOOKING FOR

• Marketing Expertise:
  You have deep foundational experience and expertise in running high-profile multi-channel marketing campaigns within the Commercial / Enterprise / B2B segment with strong integrated marketing and account-based focus.
• End-to-End Connections Planning:
  You fundamentally understand the Customer Decision Journey and how best to build the best customer experience to delight and convert.
• You will have architected orchestrated journeys for target accounts and account cohorts mapped to journey stages.
• You will have created or adapted content/assets for use in account-based programs that maps to the stage of journey and account status.
• Growth Expertise:
  You have 5+ years of demonstrated experience and expertise in building scalable and compounding growth models (ABM, demand capture and / or Reforge) including one-to-many, one-to-few, and one-to-one and driving growth for Commercial / Enterprise / B2B products and/or services.
• Modern Accounts-Based and Growth Stack:
  You understand account-based and growth marketing technology stacks and have experience with tools such as Eloqua, Marketo, Adobe Experience Manager (AEM), 6
  
  Sense, Demand Base, Outreach, Conversica, etc.
• Performance Channels:
  You can analyze the performance of various performance channels such as SEM, Display, Native, and Paid Social across platforms such as Linked In, You Tube, Facebook, etc.
• Nurture Programs:
  You can audit nurture programs across email, SMS, and other communication channels, and have experience in launching sophisticated automation based on triggers and segmentations.
• Experimentation:
  You have experience in conducting A/B testing and are familiar with using…