Alliance Marketing Manager, AMD - North America; Houston, TX

Alliance Marketing Manager, AMD - North America (Houston, TX)

This role is hybrid with an expectation to work from an HPE office in Houston, TX on average 2 days per week.

HPE is seeking a North America Alliance Marketing Manager to lead the development and execution of the alliance marketing plan for North America, ensuring brand consistency and alignment with global priorities.

• Lead cross‑functional teams to achieve strategic alignment between alliance partners and internal sales and marketing functions, collaborating with WW/NA HPE and AMD leads.
• Build and support the execution of a full‑funnel, strategic marketing plan and budget for North America, ensuring all activities align with partner priorities and guidelines.
• Act as a strategic adviser on alliance partner MDF, branding and messaging guidelines.
• Collaborate closely with cross‑organizational teams to integrate and communicate quarterly marketing plans, hosting quarterly reviews of key stakeholders on outcomes and performance.
• Align with GEO vertical sales leaders to ensure effective activation and execution of North America marketing activities.
• Maintain marketing governance for strategic activations.
• Present, train and enable HPE sales, customers and partners, including technical design presentations and technical background training.
• Own continuous enablement and training for Tech Live and the DSR team in Houston, covering a minimum of 3 days per week in office.
• Focus on growing the AMD number and assist with AMD days on the floor to support initiatives.

• BA or BS in Marketing or a related field; MBA preferred.
• 7+ years of marketing experience, including offering marketing, segment marketing and partner marketing; agency, sales and/or channel experience a plus.

• Expert knowledge of marketing principles, practices, tactics and tools.
• Expert knowledge of offering, segment, partner and account‑based marketing.
• Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
• Well‑developed understanding of the industry, offering categories and company strategy.
• Strong project and budget management skills.
• Excellent written and oral communication, including presentation skills.
• Strong analytical skills.
• Excellent interpersonal, negotiating and conflict resolution skills.
• Ability to build, manage and influence virtual teams and interface effectively with all levels of management and functional disciplines.
• Strong influencing and consensus‑building skills.
• Technical background with ability to train.

• Health & Wellbeing:
  Comprehensive suite of benefits supporting physical, financial and emotional wellbeing.
• Personal & Professional Development:
  Programs to advance your career goals and apply your skills.
• Inclusive Culture:
  Unconditionally inclusive environment celebrating individual uniqueness.

Hybrid role: on average 2 days per week from the HPE Houston office; additional presence supported for training and technical enablement.

Annual salary: USD 92, (Texas).

HPE is an Equal Employment Opportunity/ Veterans/ Disabled/ LGBT employer. We do not discriminate on the basis of race, gender or any other protected category, and all decisions are based on qualifications, merit and business need.