Content Strategist

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Spring, Texas, United States of America:
Vancouver, Washington, United States of America time type:
Full time posted on:
Posted Todayjob requisition :
3162620

Content Strategist
** Description
- **** Overview
* * We are seeking an experienced, execution-driven Content Strategist to join our North America Commercial Marketing team, supporting top Enterprise and Commercial accounts. This is a newly created, high-impact role within a fast-paced, highly collaborative ABM-focused team at a Fortune 50 technology organization.
** This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:

Few, and 1:

Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Specialist, this individual will deliver high-quality, persona-driven content that that drives engagement and pipeline growth.
** The ideal candidate brings 5–7 years of B2B content marketing experience, deep familiarity with ABM strategy, strong technical fluency, and the ability to operate at both a strategic and executional level.
** Key Responsibilities
**** ABM Content Development & Execution
*** Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
* Work closely with the junior content developer to execute the creation of the content in-house (i.e. Folloze boards, social assets, etc)
* Project manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts.
* Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
* Ensure campaign assets are delivered on time and aligned with activation timelines.
* Maintain content consistency and quality across all channels.
* Create assets across formats including:  + Email nurtures (including build and deployment in Eloqua)  + Landing pages  + Direct mail  + Social posts  + Long-form and short-form content (whitepapers, articles, etc.)
* Ensure content aligns to 1:1, 1:

Few, and 1:

Many campaign strategies with strong persona and account relevance.
* Translate complex technical solutions into business-value messaging tailored to key buying personas.
** Agency & Project Management
*** Project manage agency-led content initiatives using Workfront or similar tools.
* Develop creative briefs and provide clear direction to internal and external partners.
* Review, edit, and approve content developed by agencies and internal contributors.
* Ensure agency outputs meet brand, messaging, and ABM personalization standards.
** Content Governance & Operations
*** Maintain and organize the team’s asset repository.
* Ensure content is version-controlled, properly tagged, and accessible for reuse across campaigns.
* Identify opportunities to streamline content workflows and improve operational efficiency.
** Thought Leadership strategy & content
*** Responsibility to manage the Thought Leadership strategy across the Market for Commercial Enterprise
* Manage the content strategy for Thought Leadership campaigns while working with the events team to execute
** Cross-Functional Collaboration
*** Partner closely with:  + Sales & Content Enablement Strategist  + Junior Content Specialist  + North America marketing team members  + WW Marketing  + Product marketing and subject matter experts  + External agencies
** Qualifications
* *** Required Experience
*** 5–7 years of B2B content marketing experience, preferably in enterprise technology environments.
* Demonstrated experience supporting Account-Based Marketing (ABM) programs.
*…