Product Marketing Manager – BPS; Business Personal Systems Commercial PCs

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next.

The Global Business Personal Systems Product Marketing Team is in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

We are responsible for driving the end‑to‑end product marketing strategy and plan across the portfolio lifecycle and enabling Markets to grow sales by aligning product positioning org‑wide and developing high impact, competitive, product‑specific content before, during and after announcement.

You thrive in a fast‑paced environment and can take initiative with little direction. You have a strong gut, but your strategies are backed by data, and you iterate on your approach by gathering feedback from various sources including AI tools. As a key player in the WW Marketing organization, you will have the opportunity to shape the success of our transformative products before, during and after they announce.

• Develop and deliver end‑to‑end strategic marketing plans across the lifecycle of the Commercial Desktops and Cloud Clients portfolio.
• Manage multiple NPIs and project manage deliverables.
• Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan and deliver critical GTM/sustaining marketing assets to enable sales and establish KPIs for regular reports that will be applied across the BPS portfolio.
• Conduct customer research and market analyses to understand the competitive landscape, establish product differentiators & value props, and lead the development of all source messaging, key messages, and KSPs.
• Create new and contribute to existing marketing documentation, including website copy, white papers, and more, to articulate the benefits of the product, problems it solves, its experiences and features to enable the workforce.
• Basic use of AI tools (like Copilot and Deep Sights) to create a more efficient workstream, bring innovative ideas to the table, and help review ideas/strategies/briefs, etc.
• Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
• Identify gaps and opportunities to streamline the process for current BPS.
• Take the initiative to problem‑solve when conflicting needs arise, ask for rationale, and navigate with calm, discipline and a sense of what is right for HP.
• Manage budget, costs and project timelines.

• Channel readiness and enablement effectiveness
• Vertical / cross PL market penetration
• Product launch success and adoption

• Competitive portfolio positioning strategy
• NPI & Sustaining Marketing Plans
• Value Prop Definition / KSP identification
• Messaging testing strategy & analysis
• Influence Source Messaging
• Asset / Messaging / Playbook

• 6+ years of experience in Product Marketing and Brand Marketing
• 4+ years in B2B related work
• Proven ability to articulate and communicate vision and narratives.
• Demonstrated competence at leading and inspiring cross‑functional teams to action.
• Mastery in writing product positioning materials and experience in partnership with marketing and Public Relations (PR) on customer messaging.
• Strong business acumen and experience with deep understanding of product, sales, and marketing constraints.
• Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
• Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
• Skilled in identifying market opportunities and articulate competitive differentiators.
• MBA or equivalent experience preferred.

• Health insurance
• Dental insurance
• Vision insurance
• Long term / short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including 4‑12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)