Federal Marketing Lead; Demand Gen

Federal Marketing Lead (Demand Gen)

Job Summary This role is responsible for translating marketing strategies into plans and budgets, driving market research, and developing customer segmentation strategies. The role defines goals and KPIs, serves as a subject matter expert in marketing, leads customer experience design, and ensures legal compliance. Additionally, the role focuses on digital marketing transformation, customer engagement strategies, and participates in mentoring lower-level employees.

Responsibilities Translates marketing strategies into marketing plans and develops marketing plan budgets. Drives market research to understand local consumer behavior, preferences, and trends. Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies. Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans. Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.

Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals. Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints. Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns. Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.

Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Education & Experience Recommended Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Knowledge & Skills Analytics Business Development Business Marketing Business To Business Customer Relationship Management Data Analysis Demand Generation Digital Marketing Go-to-Market Strategy Key Performance Indicators (KPIs) Market Research Marketing Marketing Communications Marketing Management Marketing Strategies Product Marketing Project Management Salesforce Social Media Thought Leadership Cross-Org Skills Effective Communication Results Orientation Learning Agility Digital Fluency Customer Centricity Impact & Scope Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job Marketing Schedule Full time Shift No shift premium (United States of America) Travel 50% Relocation No Equal Opportunity Employer (EEO) HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).