Field Marketing Specialist, HPE Networking – North America

Field Marketing Specialist, HPE Networking – North America

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

HPE Networking is seeking a highly organized, detail-oriented, and proactive Field Marketing Specialist to support the North America Sales and Marketing organization. This role is ideal for a strong communicator and project coordinator who thrives in a fast-paced environment and enjoys bringing structure, consistency, and excellence to marketing programs, communications, lead management, and operational processes.

The Field Marketing Specialist will serve as a key member of the North America Field Marketing team, supporting internal and customer communications, cross-segment marketing initiatives, sales enablement programs, lead management, events, and operational processes that help drive business impact across Enterprise, SLED, Commercial, Global Major Accounts, Federal, and Partner segments.

Internal & Customer Communications

• Develop and execute internal communications and newsletters to keep sales, marketing, and leadership teams informed of key programs, events, and initiatives.
• Create customer-facing invitations, email campaigns, event communications, and follow-up messaging.
• Support executive communications and presentation development for internal and external audiences.
• Ensure consistency of messaging, branding, and communications across North America marketing programs.
• Develop field-ready assets and toolkits to enable Sales teams before, during, and after events

Cross-Segment Program Management

• Coordinate and manage strategic North America marketing programs that span multiple sales segments and teams.
• Drive project timelines, stakeholder communications, and deliverables across field marketing initiatives.
• Facilitate cross-functional collaboration between Sales, Field Marketing, Corporate Marketing, Product Marketing, and Operations teams.
• Track program milestones and ensure successful execution of key initiatives.

Lead Management & Sales Follow-Up

• Support end-to-end lead management processes for North America marketing programs and events.
• Monitor lead flow from campaigns, events, webinars, and digital programs to ensure timely routing and follow-up.
• Partner with Sales, BDR teams, and Marketing Operations to improve lead quality, response times, and conversion rates.
• Track lead progression, engagement metrics, and pipeline impact across marketing programs.
• Assist in developing dashboards and reporting to provide visibility into program performance, lead status, and sales follow-up activities.
• Help identify opportunities to improve lead management processes, nurture strategies, and overall marketing-to-sales alignment.

Field Marketing Team Support

• Provide operational support for the North America Field Marketing Managers and leadership team.
• Assist with planning and execution of customer events, executive engagement programs, roadshows, webinars, and sales meetings.
• Manage program logistics, registration processes, communication plans, and post-event follow-up activities.
• Support the development and maintenance of marketing calendars, planning documents, and project trackers.

Reporting & Operations

• Maintain program documentation, budgets, and tracking tools.
• Develop and distribute regular reporting on program performance, attendee engagement, lead generation, pipeline contribution, and ROI.
• Identify process improvements that drive efficiency and scalability across the field marketing organization.
• Help establish best practices and operational rigor across the team.

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2+ years of experience in marketing, communications, event management, program management, lead management, or related roles.
• Strong understanding of marketing funnels, lead management processes, and sales alignment.
• Exceptional written and verbal communication skills.
• Strong organizational and project management capabilities.
• Ability to manage multiple priorities and deadlines simultaneously.
• Highly collaborative with a customer-first…