Business Personal Systems Marketing, Commercial Security Solutions Lead

Role Summary

We are seeking an experienced B2B marketing leader to define and drive security solution performance marketing planning and execution for one of HP’s commercial growth areas. The role requires a highly motivated self‑starter who brings initiative, thrives with minimal oversight, and can operate effectively in a dynamic, fast‑changing industry. This role will translate HP’s security innovation into differentiated value stories, decision‑stage messaging, and high‑impact demand assets that help create preference, generate MGOs, and support pipeline growth.

• Define HP’s commercial security performance marketing plans and drive execution and tracking. Help translate technical capabilities into business value and competitive differentiation for ITDMs.
• Embed security across HP’s commercial portfolio and ecosystem so it becomes a clear, consistent reason to choose HP.
• Build security‑led demand programs, including Linked In‑first initiatives, RTBs, and conversion assets tailored to decision‑stage buyers.
• Drive collaboration across product marketing, GTM, communications, alliances, agencies, regional markets, sales/channel, and security teams to translate launches, feature releases, and announcements into market‑facing value stories and activation‑ready assets/toolkits.
• Build a repeatable security content system that maps proof points, use cases, competitive positioning, and enablement assets across buyer journey stages.
• Manage budget, alliance dollars, costs, and project timelines.

• Security focused mid‑lower funnel demand programs.
• Security‑led demand program playbooks with social, digital conversion assets.
• RTB narratives and competitive positioning (why HP wins on security) plus portfolio‑integrated security messaging and activation guidance.
• Market activation kits and sales/channel enablement inputs.
• Performance tracking and measurement.

• Pipeline and MGOs influenced by security‑led programs.
• Market adoption and consistent use of security messaging.
• Competitive and BGS lift, measured through qualitative market inputs.
• Integration of security messaging into portfolio campaigns and launch motions.

• 8–12+ years in B2B marketing (security, enterprise IT, or infrastructure).
• Strong ability to translate technical capabilities into clear business value.
• Experience in security positioning or enterprise risk narratives.
• Proven track record developing mid‑lower funnel demand content working with creative agencies.
• Strong program management, cross‑functional leadership skills.
• Exceptional executive communication and storytelling.
• Ability to analyze data and convert insights into marketing decisions and measurable impact.

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

• Health insurance
• Dental insurance
• Vision insurance
• Long‑term and short‑term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time‑off policies
• 4–12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

The pay range for this role is $105,050 to $161,800 USD annually, with additional opportunities for bonus and/or equity for United States candidates. Pay varies by work location, job‑related knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.