Retail Media Manager - Brand Side

Today HP is a $50+ billion Fortune 50 company with just under 50,000 employees worldwide across 190 countries. HP is about innovation—who we are and what we have been doing since 1939. We keep reinventing ourselves and together we challenge convention, pushing each other to surprise the world.

HP is hiring for a Retail Media COE Expert. The role will lead retail media strategy, governance, and activation across key retail partners while serving as the connective link between Marketing, Omni‑Commerce, Sales, Category, Analytics, and external agency teams. This role drives integrated retail media planning, activation excellence, measurement, and continuous optimization to accelerate business growth and strengthen retailer partnerships.

The ideal candidate has strong experience in retail media, shopper marketing, e‑Commerce, or digital media, with proven expertise managing retail media programs across major retailers and leading complex cross‑functional stakeholder relationships.

• Define and lead the retail media strategy across all priority retail partners.
• Establish retail media best practices, frameworks, and governance through a Center of Excellence model.
• Develop annual and quarterly retail media roadmaps aligned to business, category, and commercial objectives.
• Identify opportunities to improve audience targeting, measurement, attribution, and return on investment.

• Act as the primary liaison between Marketing, Omni‑Commerce, Sales, Category, Analytics, Finance, and Retailer teams.
• Align retail media investments with business priorities, category growth opportunities, and retailer objectives.
• Facilitate joint business planning discussions and ensure retail media activation supports broader omnichannel strategies.
• Drive stakeholder alignment on goals, KPIs, audience strategies, and investment decisions.

• Lead agency partners responsible for retail media planning, activation, optimization, and reporting.
• Ensure campaigns are executed on time, on budget, and according to agreed business objectives.
• Challenge and guide agency recommendations using performance insights and market knowledge.
• Drive consistency in activation standards, reporting methodologies, and performance measurement.

• Partner with major retail media networks and platforms to identify strategic opportunities, innovation pilots, and growth initiatives.
• Maintain deep understanding of retailer capabilities, audience solutions, measurement approaches, and emerging products.
• Evaluate and prioritize retailer investments based on business impact and performance.

• Establish KPI frameworks and reporting standards across retail media programs.
• Analyze campaign performance and translate insights into actionable business recommendations.
• Drive continuous optimization of audience strategies, bidding approaches, creative effectiveness, and investment allocation.
• Present performance results and strategic recommendations to senior leadership.

• Identify emerging retail media trends, technologies, and best practices.
• Lead testing and learning agendas across retailers, audience solutions, and measurement capabilities.
• Build organizational knowledge and retail media capabilities through training, documentation, and stakeholder education.

• 8+ years of experience in Retail Media, e‑Commerce Media, Digital Media, Shopper Marketing, Omnichannel Marketing, or related fields.
• Proven experience managing media programs across major retail media networks (e.g., Amazon, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, Best Buy Ads, or similar).
• Strong understanding of retail media planning, activation, measurement, attribution, and audience strategies.
• Experience leading external media agencies and performance management processes.
• Demonstrated success working across Marketing, Sales, Omnichannel, Commerce, and Analytics organizations.
• Strong analytical, strategic thinking, and problem‑solving skills.
• Excellent communication and…