Product Introduction Lead – Content and Marketing Communications

Responsibilities

• Own the worldwide NPI marketing communications strategy for Consumer Print Solutions.
• Translate product positioning and GTM direction into impactful NPI marketing content through eTail, retail, video, imagery, and
• Lead the development of NPI playbooks as a core Marcom deliverable, guiding markets and sales on how to activate messaging and campaigns.
• Partner closely with Product Marketing to operationalize positioning, value propositions, and narratives into scalable Marcom frameworks.
• Drive strong stakeholder and agency communication, clear timelines, and smooth orchestration across all launch milestones.
• Secure required approvals and manage the Marcom budget with rigor and alignment to company policies.

• BA in Marketing or related field, MBA or similar preferred.
• 5-10 years of proven experience in product marketing, ideally with experience in B2C Communications.
• Demonstrated success in leading NPI communications, launches, and global marketing content frameworks.
• Strong ability to translate strategy and positioning into compelling, executable Marcom assets.
• Experience working with external creative agencies and managing complex production timelines.
• Flexibility and the ability to pivot when changes occur rapidly.
• Ability to interface effectively with executive management.
• Natural curiosity with a passion for translating value propositions into creative content.
• Self-starter mentality and attention to detail with the ability to manage complexity and urgency.