Marketing and Communications Specialist

• Collaborate with content experts, marketers, business development professionals, external influencers, and industry experts to produce relevant marketing content
• Lead content planning, development, and promotion workflows
• Write and edit press releases, specialty publications, product sheets, case studies, white papers, email campaigns, websites, and mobile-platform content
• Support ABS Group Knowledge Center content production by adapting and repurposing long-form content and source materials
• Develop and execute enterprise social media content, coordinate reviews, and support graphic development
• Develop publicity plans and communication strategies with marketing and communications leadership
• Ensure content aligns with business objectives and strategic priorities
• Deliver commercial-value-based and technical content
• Attract qualified audiences to the website
• Generate new leads, including marketing-qualified leads, through calls-to-action
• Optimize content for search engines and lead generation
• Build and manage content/editorial calendars across channels and service lines
• Coordinate social media scheduling and priorities with the social media specialist
• Create content supporting lead generation, audience engagement, website traffic growth, and SEO
• Establish analytics and KPIs with sales, marketing, and content leads
• Work with digital marketing to improve organic search performance based on click through rates, traffic, and conversions
• Conduct competitor and industry research
• Create reports and analytics measuring content success, including impressions and click through rates
• Report to the External Communications Manager

• Minimum undergraduate degree required
• Degree in Media, Journalism, English, Marketing, or a related field preferred
• Three (3) to five (5) years of marketing or related experience focused on content creation
• Exceptional writing and editing skills with the ability to adapt style, tone, and voice across various content types
• Excellent organizational and project management skills with the ability to manage multiple priorities and stakeholders
• Strong creative thinking combined with a process-driven, data-oriented approach
• Experience building and engaging audiences through digital and/or traditional channels
• Knowledge of content marketing, editorial planning, social media, SEO, lead generation, and performance analytics
• Working knowledge of the ABS Health, Safety, Quality and Environmental Management System

Demonstrates expertise in content creation, marketing strategies, and audience engagement, with a strong focus on SEO and performance analytics. Capable of leading content development workflows and collaborating effectively with cross-functional teams to achieve business objectives.

• Content Creation
• SEO Optimization
• Project Management
• Lead Generation
• Performance Analytics

• Writing
• Editing
• Content Marketing
• Social Media Management
• Editorial Planning
• Data Analysis
• Digital Marketing
• Audience Engagement
• Lead Generation Strategies
• Search Engine Optimization

• Creative Thinking
• Organizational Skills
• Collaboration
• Adaptability
• Communication

• Marketing
• Content Strategy
• Digital Channels
• ABS Health, Safety, Quality and Environmental Management System
• Press Releases
• Case Studies
• Email Campaigns
• Website Content
• Mobile-Platform Content
• Competitor Research