GTM Program Manager – AI Solutions

GTM Program Manager - AI Solutions
** Description
- ** Supports the development and execution of Go-To-Market (GTM) strategies for advanced AI solutions within ACS. Acts as a subject matter expert contributing to complex, cross-functional initiatives across marketing, sales, and category teams. Focuses on driving execution excellence, enabling pipeline growth, and ensuring effective launch and campaign delivery.
** Key Responsibilities
**** 1. GTM Strategy Support & Execution
*** Support development of GTM plans aligned with ACS AI priorities (e.g., ZGX portfolio).
* Translate strategic direction into actionable execution plans across segments and use cases.
* Contribute to market analysis, competitive positioning, and opportunity sizing.
** 2. Cross-Functional Coordination
*** Drive day-to-day execution across cross-functional teams (Marketing, Sales, Category, Operations).
* Coordinate launch readiness activities including content, enablement, and campaign deployment.
* Ensure alignment across stakeholders and track key deliverables and timelines.
** 3. Customer & Segment Insights
*** Support definition of customer segments, personas, and targeted use cases.
* Help develop and refine value propositions and messaging by segment.
* Contribute to customer journey mapping and experience improvements.
** 4. Marketing & Demand Generation
*** Assist in execution of integrated marketing campaigns (digital, events, content).
* Ensure alignment between marketing activities and pipeline generation goals.
* Support sales enablement through development of content and tools.
** 5. Performance Tracking & Operations
*** Track GTM KPIs including pipeline, campaign performance, and ROI metrics.
* Contribute to reporting, dashboards, and post-campaign analysis.
* Support budget tracking, PO management, and operational processes (CRM/MRM tools).
** 6. External & Partner Engagement
*** Support engagement with partners, agencies, and vendors to execute GTM initiatives.
* Participate in customer/partner-facing activities as needed.
** Experience & Qualifications
*** Bachelor's degree in Marketing, Business, or related field.
* 5-10 years of experience in GTM, marketing, or business operations roles.
* Experience in enterprise technology, AI, or advanced compute preferred.
* Experience working in cross-functional, fast-paced environments.
** Skills & Capabilities
**** Business & GTM
*** Strong understanding of GTM models, segmentation, and campaign execution.
* Ability to translate strategy into actionable plans.
* Familiarity with enterprise sales environments and partner ecosystems.
** Execution & Operations
*** Strong project management and organizational skills.
* Experience with CRM/MRM tools and marketing analytics.
* Detail-oriented with strong follow-through.
** Collaboration & Communication
*** Strong interpersonal and stakeholder management skills.
* Ability to influence without direct authority.
* Clear written and verbal communication.
** Analytical & Problem-Solving
*** Data-driven mindset with ability to analyze performance and recommend improvements.
* Ability to operate in ambiguous, fast-evolving environments.
** Compensation and Benefits
** The pay range for this role is $ - $ USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11…