Product Manager, Digital Media

Job Description Company Description

Vestcom is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light in for how we conduct business and interact with each other.

• OUR TEAMS
  - Our colleagues and our client define our team.
• OUR INTEGRITY
  - Our colleagues and clients rely upon us to deliver.
• OUR INGENUITY
  - Our colleagues and clients look to us for unique solutions.
• OUR PERFORMANCE
  - Our colleagues and clients team with us to win.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at

The Product Management team is a key driver of Vestcom’s growth, focusing on the continual improvement and creation of products and services that solve our clients’ needs. Product serves as the connective tissue between accurately identifying customer needs and delivering plausible and profitable solutions.

The Product Manager, Digital Media is a key contributor to the Product Management function at Vestcom, working closely with Sales and IT to serve as an evangelist and steward for Vestcom’s products, internally and externally. The Product Manager, Digital Media plays an integral role across all elements of the function: market research, defining user needs through user stories, technical understanding of SaaS roadmap development and system integrations.

Works daily with cross-functional teams, including Innovation, Strategy, Marketing, Operations, Sales, and IT, to gather and communicate business requirements through wireframes; test ideas and enhancements; conduct client, market, and user research; and leverage product and IT tools to develop and maintain product backlogs delivered through agile sprints.

This is a product management position for the digital media/e-commerce platform  a product manager, you will build a partner strategy for next-gen, in-store digital media experience solutions; and drive product value for the retailer and CPG. The focus will be on digital solutions, including e-commerce services, as applications within the broader SaaS solution provided by Vestcom.

• Work with internal solutions and third party partners to identify better solutions to deliver both retailer and CPG value. Define product integration requirements and work with partners on the development of joint solutions.
• Stay abreast of partner products and strategic investment areas
• Identify new areas for integrations with partner technologies by analyzing customer requirements, market trends, competitive gaps, and business impact. Champion and present opportunities to management and key stakeholders for consideration.
• Develop product requirements based on data-driven approach and inputs from stakeholders across the business (e.g. executives, other product teams etc.), integrate requirements into the product roadmap
• Work with IT and the platform product manager to interpret client needs into epics and user stories, prioritized against a backlog
• Work with marketing teams to communicate key messages and customer value for field and customer-facing collateral
• Management and presentation of product roadmaps aligned to company strategic initiatives and revenue opportunities

• Obsession with client feedback and data-driven product performance
• Strong product management and technical background to be able to understand what products do, how they are architected and how they can be integrated
• Experience working with emerging products and technologies
• BA/BS degree in Computer Science, Business or equivalent 7+ years experience with product…