Bilingual Content & Marketing Lead (English​/Spanish

Bilingual Content & Marketing Lead (English/Spanish)

Grey Barn is hiring a Bilingual Content & Marketing Lead to build a content machine around our commercial landscaping business, our crews, our customers, and the day-to-day reality of building companies.

This is not a make-flyers-in-Canva job. This is camera in hand, boots on the ground, talking to everyone, finding the story in the chaos.

You will be around leadership meetings, job sites, crews, customers, coaching sessions, events, trainings, and travel days. Your job is to notice the moment before anyone else does, capture it well, and get it to the team who turns it into something valuable.

Think documentary, not corporate marketing department. The style we are aiming for is Gary Vaynerchuk, Alex Hormozi, Codie Sanchez, Steven Bartlett. Real, fast, useful, human, high-volume.

And the bilingual part is not a nice-to-have. A large part of this company speaks Spanish. You need to interview, write, and build trust in both languages, because half the best stories here will not happen in English.

You will spend your week with:

• Commercial crews and field teams
• Property managers, facility managers, and commercial customers
• Company leadership, in meetings and on the road
• Coaching sessions, trainings, and workshops
• Vendors, event attendees, and community members
• A remote marketing team who handles deeper editing, strategy, and posting

This role spends real time in the field. Job sites, trucks, properties, early mornings, hot days, cold days, events. That is part of the deal.

You will:

• Document the leadership and coaching side of the business. Capture b-roll during meetings, coaching sessions, trainings, events, and travel. Record talking-head videos, leadership lessons, and story-based clips. Set up basic lighting, audio, and framing fast. Make content creation feel easy instead of forced, and know when to capture a moment without getting in the way.
• Tell the story of the commercial landscaping business. Capture crews, equipment, properties, finished work, before-and-afters, job sites, and customer interactions. Interview team members, crew members, customers, and vendors. Find the stories inside the team that help with recruiting, sales, and trust. Show the quality of the work without making it feel like a sales pitch. Highlight our Spanish-speaking team members and tell their stories properly.
• Turn events into marketing assets. Help organize local events, customer events, team events, and trainings. Capture content before, during, and after. Gather testimonials, clips, photos, and recap footage. We do not want events that happen and disappear.
• Feed the remote marketing team. Upload, organize, label, and share footage. Communicate the story and context behind it. Flag the best clips and strongest moments. Watch what performs and bring ideas back. You are the person on the ground who captures the raw material and makes sure the team has what they need.

What we are looking for:

• Bilingual communication. Fluent English and Spanish, spoken and written. You need to interview people, write captions, understand context, and build trust across both languages.
• People. This might be the most important part of the job. You need to talk to anyone. Not in a fake networking way. In a real, warm, curious way that helps a nervous person relax, laugh, and open up on camera.
• Camera, audio, and lighting. B-roll, short-form video, photos, talking heads, interviews, jobsite and event footage. You do not have to be a cinematographer. Shaky, dark, bad-audio footage is not going to work.
• Social media taste. Instagram, Tik Tok, You Tube Shorts, Linked In, Facebook. You should know the differences, the pacing, the hooks, and what makes someone stop scrolling. We want someone who can say "this needs a stronger hook" or "this would work better as a carousel."
• Creativity and organization, together. We want ideas and volume. We also need files managed, footage labeled, and follow-through. Creative does not mean chaotic. The machine only works if the raw material is usable.

Our core values:

• Have Fun. We work hard, move fast, and carry a lot, so we need people who bring energy, humor, and a good attitude into the work. This role should make content creation feel fun, not awkward. You should be the person who helps everyone else relax and enjoy the process.
• Try New Stuff Fast. Social changes fast. Formats change fast. What worked six months ago may already be dead. Try the angle. Try the hook. Try the street interview. Try the bilingual format. Not everything will work. Moving too slow is worse than being wrong.
• Best in the World. We are not playing to be average. Study what great content looks like. Pay attention to pacing, hooks, edits, storytelling, captions, lighting, sound, and energy. The goal is not to post more. The goal is to get better every week.
• Put In The Work. Content looks fun from the outside, but the machine only runs if someone does the unglamorous part: charging batteries, checking audio, organizing…