Senior Marketing Communications Manager

Senior Manager of Marketing & Communications

Organization: Downtown Springdale Alliance (DSA)

Type: Full-time

Location: In-office in Springdale, AR (not a remote position)

Salary: $55,000–$65,000 (based on experience)

The Senior Manager of Marketing & Communications leads DSA’s brand, marketing, and communications across events, programs, and key downtown initiatives. This role blends strategy with hands-on execution—building clear marketing plans and repeatable systems, overseeing core channels (social, email, web, media), and using performance data to continuously improve results.

Team leadership: The current expectation is to supervise a marketing intern responsible for the weekly newsletter and manage a social media contractor who produces content for DSA’s Facebook and Instagram. As DSA grows, this role may expand to include supervision of a full-time Marketing & Communications Coordinator.

Growth opportunity: This position is designed with a path for advancement. As the scope and team scale, there is potential over the coming years for this role to grow into a director-level position.

1) Strategy, Planning & Performance

• Build annual and campaign-based marketing plans for DSA events, programs, and initiatives.
• Create and maintain simple, usable marketing systems and SOPs to ensure consistency and efficiency.
• Track key performance metrics across email, web, social, and campaigns; provide a monthly snapshot to the Executive Director.
• Use insights to refine messaging, channel strategy, timing, and budget allocation.

2) Brand, Messaging & Content Quality

• Maintain brand consistency across all communications and marketing materials.
• Edit/proof key materials for clarity, tone, accuracy, and visual alignment.
• Coordinate translation of priority outreach materials into Spanish and Marshallese as needed.

3) Digital Channels Oversight (Social, Email, Website)

Social (Oversight + Direction):

• Oversee DSA’s presence on Facebook and Instagram (and other platforms as needed).
• Manage the social media contractor: set priorities, review/approve content, and ensure brand alignment.
• Step in during peak moments (events/campaigns) to capture/post timely content when needed.
• Monitor performance and incorporate insights into monthly reporting.

Email / Newsletter:

• Oversee the weekly newsletter produced by an intern (editing, approvals, and basic performance review).
• Manage newsletter ad placements/sponsor deliverables as applicable.
• Track basic email metrics (open rate, click rate, growth) and identify improvements.

Website & Event Listings:

• Keep DSA web properties accurate and current (events, initiatives, calls-to-action, partner info).
• Maintain event listings across DSA channels and key community calendars.
• Support and coordinate use of tools such as event calendar plugins, CRM/email systems, and texting tools.

4) Media, Promotions & Partnerships

• Draft and distribute press releases and key media communications for major events/announcements.
• Coordinate advertising, promotional partnerships, and campaign deliverables (including sponsor fulfillment).
• Collaborate with internal team and community partners to amplify downtown initiatives.

5) Event Marketing Support

• Lead marketing support for DSA-hosted events, including campaign planning and promotional timelines.
• Coordinate production of essential event marketing assets (signage, maps, flyers, banners) as needed.
• Attend select events for real-time coverage and coordination.

6) Team & Contractor Coordination

• Supervise the newsletter intern and provide training, feedback, and clear weekly priorities.
• Manage contractors (social media, photo/video, design) including scope, timelines, and approvals.
• Contribute to planning and tracking within the marketing/event budget.

• 3–5 years of marketing/communications experience (nonprofit, civic, tourism, or community-focused work, a plus).
• Strong writing/editing skills and an eye for brand consistency.
• Experience managing digital channels (especially social and email) and interpreting basic analytics.
• Comfortable creating and maintaining simple systems, checklists, and repeatable workflows.
• Proficiency with common tools (Canva, Microsoft Office/Google Workspace, Dropbox) and familiarity with CRM/email platforms (e.g., Hub Spot, Textedly) preferred.
• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Strategic but practical—able to plan and execute.
• Organized, detail-aware, and dependable with deadlines.
• Collaborative and service-oriented with downtown businesses and partners.
• Creative, adaptable, and calm during high-visibility event weeks.
• Motivated by community-building and place-based storytelling.

Interested candidates should submit a resume and cover letter to (Use the "Apply for this Job" box below).
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Please include “Application – Senior Manager, Marketing and Communications” in the subject line.