Director, CPG Shopper Marketing

7 Brew is a rapidly expanding drive-thru beverage brand with more than 700 locations across 38 states. As one of the fastest-growing QSR brands in the U.S., we’re continuing to accelerate our domestic growth in 2026 and beyond.

We’re passionate about crafting delicious, unique beverages while delivering a fast, friendly, and memorable customer experience. Just as importantly, we’re committed to creating a vibrant, high-energy workplace where team members can thrive, grow, and have fun.

Our mission is simple: cultivate kindness, one tasty drink at a time.

The Director, CPG Shopper Marketing will build and lead 7 Brew’s end-to-end shopper marketing and commercial activation strategy, bringing best-in-class CPG trade and retail marketing capabilities to the brand.

This leader will architect the full shopper marketing growth system, from strategy and capability development to activation, measurement, and continuous optimization, with the goal of driving measurable traffic, conversion, velocity, frequency, and loyalty across a rapidly expanding retail footprint.

The Director will define the strategy, operating model, tools, processes, and performance management needed to scale a modern, shopper-centric marketing approach. This role will also lead third-party agency partners supporting retail outreach and activation while partnering closely with Sales, Brand Marketing, Finance, Supply Chain, and other cross-functional teams.

• Build 7 Brew’s shopper marketing and retail media vision and roadmap from the ground up — a 3–5 year plan across priority channels and customers, with no existing program to inherit.
• Translate overarching brand strategy into retailer- and channel-specific activations that drive conversion, velocity, and repeat purchase.
• Create a clear framework for how and where 7 Brew wins at shelf, in-store, and online.
• Establish KPIs, measurement frameworks, and investment priorities to maximize ROI.

• Directly manage and brief 7 Brew’s existing roster of contracted media buying, strategy, and creative agencies — translating retail and shopper strategy into day-to-day campaign briefs, creative direction, and execution.
• Personally build and execute in-store and out-of-store shopper marketing programs — displays, POS, merchandising tools, sampling, seasonal programs, and promotions.
• Partner with Sales on trade spend efficiency and promotional ROI, and support (not own) resets, new-door expansion, and account-specific activation led by the account team.
• Create seamless integration across in-store, digital, and out-of-store brand and product activation, including connections to 7 Brew stands where appropriate.
• Own retail media strategy and execution on Walmart Connect today, with the mandate to extend into additional retailer media networks as new channels come online.
• Improve digital shelf performance through stronger content, conversion drivers, search visibility, and retail media alignment.
• Bridge brand-building strategy with measurable commerce performance.
• Oversee shopper marketing budgets and ensure disciplined, high-return investment.
• Partner with Sales and Finance to improve trade efficiency and promotional ROI.
• Build reporting and measurement systems that connect activation investments to incremental sales and business performance.

• Establish planning calendars, activation playbooks, processes, and execution standards that can scale with the business.
• Serve as the primary link back to 7 Brew’s internal Brand Marketing team — securing approval on creative assets and messaging, and sourcing and aligning budget to fund retail activation programs.
• Lead third-party agency partners against clear objectives, deliverables, and success metrics.
• Bring structure and discipline without sacrificing the speed and agility of a high-growth organization.

• 6+ years of shopper marketing and/or trade marketing experience within CPG.
• Proven experience developing and leading shopper strategies for major retail accounts.
• Strong commercial acumen, with a deep…