Senior Manager, Loyalty & CRM

7 Brew is a rapidly expanding drive-thru beverage experience with over 750 locations across 38 states in the U.S. We are one of the fastest-growing QSR brands in the world, with plans to open more domestic locations in 2026.

We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow.

Our mission is to cultivate kindness with one tasty drink at a time.

The Senior Manager, Loyalty & Personalization will support strategy and execution of 7 Brew's loyalty program and personalized guest lifecycle experiences across digital channels, partnering closely with the Director, Loyalty & Personalization to bring loyalty and personalization strategies to life.

This role is responsible for the day-to-day management of loyalty campaigns, guest segmentation, and lifecycle marketing programs that drive improvements in visit frequency, retention, and lifetime value across app, email and SMS channels.

This leader will work cross-functionally with marketing, technology, data, and operations partners to ensure loyalty and personalization programs run smoothly, are well-executed, and deliver against goals set by senior leadership.

The ideal candidate is a strategic, customer-obsessed marketer who combines strong analytical thinking with creative problem solving and disciplined execution. You’re equally comfortable digging into customer behavior, developing lifecycle journeys, and translating performance into clear recommendations for senior leadership. This role is a hybrid of creative strategic thinking and execution. We are mixing up fun things at 7 Brew, and we want someone who is excited about adding their ideas to the team to further the loyalty and CRM program!

• Continuously optimize loyalty mechanics; rewards, offers, benefits, and experiences, to keep the program compelling and differentiated.
• Identify opportunities to improve customer experience across enrollment, earning, redemption, and ongoing engagement.
• Develop business cases and recommendations for new loyalty capabilities, benefits, partnerships, and program enhancements.
• Monitor loyalty program health and performance, translating results into actionable recommendations.

• Manage and execute personalized lifecycle campaigns across acquisition, onboarding, engagement, reactivation, and winback, in alignment with strategy set by the Director.
• Develop customer journeys and triggered communications based on customer behaviors, preferences, purchase history, and lifecycle stage.
• Partner with cross-functional teams to develop and maintain CRM campaign calendar aligned with broader marketing and business priorities.
• Be familiar with best practices across various digital channels, including email, SMS, push notifications, mobile app, web, and gift cards.
• Develop segmentation and personalization strategies that increase relevance and strengthen customer engagement.
• Continuously optimize messaging, cadence, targeting, offers, and channel mix based on performance and customer behavior.

• Use customer, transaction, behavioral, and engagement data to identify opportunities to improve loyalty and CRM performance.
• Develop meaningful customer segments and translate those segments into differentiated marketing strategies and experiences.
• Partner with Analytics to establish reporting, dashboards, and measurement frameworks for loyalty and CRM.
• Track and improve KPIs including loyalty penetration, active member rate, purchase frequency, retention, churn, redemption, engagement, incremental revenue, and customer lifetime value.
• Execute and optimize a disciplined test-and-learn program, including A/B testing, holdouts, offer testing, and journey optimization.
• Translate complex customer data into clear insights, business implications, and recommendations for senior leadership.
• Help define the roadmap for CRM, loyalty, personalization, and customer data capabilities.
• Partner with Technology and Digital teams to strengthen integrations across loyalty platforms, CRM, CDP, POS, mobile app, digital ordering, and marketing automation platforms.
• Develop business requirements and use cases for new customer marketing capabilities.
• Ensure customer data is activated effectively across channels while supporting privacy, consent, and data governance requirements.
• Manage relationships with loyalty, CRM, marketing technology, agency, and other strategic partners as appropriate.

• Serve as a subject matter expert and advocate for customer loyalty and lifecycle marketing across 7 Brew.
• Support the operating rhythms and prioritization frameworks established by the Director; help drive team performance and accountability.
• Partner closely with Brand Marketing, Digital, Operations, Finance,…