Digital Marketing Manager

Job Details:

Tyson Foods is seeking a digitally fluent marketer to manage consumer journey, CRM, website content and digital activation initiatives across assigned brands and priorities. This role will convert strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences.

The Digital Marketing Manager will work closely with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agency partners. This person will own day-to-day work streams, maintain clear calendars and deliverables, and bring forward competitive, consumer and channel insights that improve execution.

This position will sit full time on-site at our World Headquarters in Springdale, Arkansas.

Consumer Journey & CRM

• Develop journey maps and activation plans for assigned audiences, campaigns and lifecycle moments.
• Manage CRM campaign planning, including audience requirements, briefs, content, approvals, deployment coordination and reporting.
• Partner with analytics teams to monitor acquisition, engagement and retention performance and identify optimization opportunities.
• Support segmentation, personalization and contact-strategy development.

Owned Digital Experiences & Content

• Manage website content roadmaps and updates for assigned brands, ensuring accuracy, relevance, brand consistency and SEO intentionality.
• Coordinate briefs, content development, reviews, publishing and quality assurance with internal and external partners.
• Use site performance, search behavior and competitive analysis to recommend content and user-experience improvements.

Digital Marketing Strategy & Activation

• Build and manage monthly and quarterly digital marketing calendars aligned to demand periods, launches and brand priorities.
• Coordinate integrated activation across CRM, websites, email, social and online advertising.
• Conduct competitive and category analysis, summarize implications and recommend actions.
• Create test-and-learn plans, track results and translate findings into optimization recommendations.
• Use approved AI tools to improve workflow efficiency, develop content variations and support personalization while maintaining brand and review standards.

Project Leadership & Collaboration

• Own project plans, timelines, budgets, dependencies, status updates and stakeholder communications for assigned initiatives.
• Manage agency and partner deliverables, ensuring work is on strategy, on time and ready for activation.
• Provide day-to-day guidance to Associate Manager talent and share best practices across teams.

Education: Bachelor’s Degree in Marketing or another business-related field is required. An MBA is preferred.

Experience: 5+ years of experience in digital marketing, CRM, consumer experience, content or a related discipline.

• Experience managing digital campaigns, CRM programs, websites or integrated marketing work streams.
• Ability to turn consumer, competitive and performance data into clear recommendations.
• Strong project-management skills, including calendar, timeline and cross-functional coordination.
• Working knowledge of audience segmentation, content development, measurement and optimization.
• Clear written, verbal and presentation skills.

• Experience in consumer packaged goods, retail or another consumer-focused business.
• Familiarity with Adobe Experience Manager, Adobe Journey Optimizer, Workfront or similar platforms.
• Experience using approved generative AI tools for content versioning, research or workflow support.

• Must reside in the United States to be considered.
• Sponsorship is not available for this position.

Yes

1ST SHIFT (United States of America)

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