Digital Merchandising Manager

Responsibilities

• Own digital merchandising strategies across all customer-facing digital channels, including featured products, category promotions, seasonal assortments, strategic product placement, searchandising, and recommendation experiences
• Manage category landing page strategies, featured assortments, product placement, and browse experiences that support customer acquisition and conversion goals
• Establish standards and governance for product relationships and recommendation experiences across the site
• Build recommendation capabilities from the ground up by defining business rules, governance processes, customer experience standards, and success metrics
• Develop and execute a long-term product recommendation strategy including co-view, related items, accessories, alternatives, substitutes, upsell, and cross-sell experiences
• Own and maintain the customer-facing product hierarchy, category structure, and digital taxonomy across all eCommerce channels
• Partner with Product Information teams to define, assign, and maintain category-level attribute frameworks that improve filtering, navigation, search, and discoverability
• Optimize search, facets, filters, navigation, and browse experiences using customer behavior and performance analytics
• Utilize customer behavior, search, merchandising, and sales analytics to identify growth opportunities and customer friction points
• Lead testing and experimentation initiatives focused on improving discoverability, conversion, average order value, engagement, and revenue growth
• Monitor KPIs related to search performance, category engagement, recommendation performance, conversion, average order value, customer retention, and revenue
• Support website redesign, search optimization, personalization, recommendation, and digital transformation initiatives

• Bachelor's degree in business, Marketing, Merchandising, eCommerce, Analytics, or related field
• 3+ years of experience in eCommerce, merchandising, category management, digital marketing, or related disciplines
• Strong understanding of customer behavior, digital merchandising, search, navigation, taxonomy, filtering, and product discovery
• Experience developing merchandising strategies that improve conversion, engagement, and revenue performance
• Experience utilizing analytics and data to drive business decisions and prioritize opportunities
• Ability to build new capabilities, processes, governance models, and merchandising programs from the ground up
• Strong analytical, communication, and problem-solving skills