Principal, Art Direction - GenAI

THE ROLE

The Principal, Art Direction – Generative AI is an AI-native creative with exceptional visual taste, refined creative judgment, and a deep understanding of emerging generative image workflows. This senior individual‑contributor role sits at the intersection of art, creative technology, and production. You transform creative direction and campaign concepts into visually sophisticated assets using AI image generation tools, maintaining an exceptional standard of craft, consistency, and creative integrity.

You partner closely with Creative Directors, Art Directors, Designers, Copywriters, and Motion teams to bring campaign ideas to life through high‑quality AI‑generated imagery. The role focuses on visual development, but also requires collaboration, curiosity, experimentation, and visual thinking.

You are not merely generating assets; you are crafting visually compelling creative that feels intentional, elevated, and culturally relevant. You guide outputs toward intentional, brand‑right creative, with a sharp eye for composition, lighting, styling, realism, and visual storytelling.

This is a remote role but you must be open to working EST hours daily.

• Generate visually sophisticated AI‑driven creative across performance campaigns and innovation work while maintaining a high bar for craft and originality.
• Translate creative briefs into compelling visual outputs across a range of aesthetics, including photoreal, conceptual, graphic, product, lifestyle, and experimental imagery.
• Rapidly prototype, iterate, and refine assets based on creative feedback, platform needs, and campaign objectives.
• Use ChatGPT image generation tools to create scalable visual content systems, campaign assets, conceptual explorations, and production‑ready creative.
• Art‑direct and refine outputs with a strong understanding of composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling.
• Partner closely with Creative Directors, Designers, Motion teams, and Producers to ensure all outputs align with brand standards and campaign vision.
• Refine and elevate outputs through compositing, retouching, editing, upscaling, and post‑production workflows where needed.
• Continuously evaluate emerging OpenAI tools, workflows, and creative trends to help evolve the agency’s AI capabilities and creative standards.
• Contribute to a culture of experimentation, curiosity, and visual excellence across the broader creative organization.
• Help identify opportunities for scalable AI‑assisted production workflows without sacrificing creative quality or craft.

• 5+ years of experience in design, digital art, content creation, visual storytelling, or integrated campaign production within an agency, studio, or high‑growth brand environment.
• A portfolio demonstrating exceptional visual taste, strong conceptual instincts, and high‑level execution across digital, social, brand, motion, or campaign work.
• Deep experience using ChatGPT image generation professionally within creative workflows.
• Strong understanding of modern visual culture, photography, design systems, motion aesthetics, internet culture, and emerging creative trends.
• Advanced proficiency in Figma and AI‑assisted creative workflows.
• The ability to rapidly iterate while maintaining a premium level of craft and consistency across high‑volume outputs.
• Comfort operating in fast‑moving environments with shifting priorities, quick‑turn feedback cycles, and tight timelines.
• Strong communication skills with the ability to clearly articulate creative rationale and visual decisions to internal teams and creative leadership.
• Curiosity around emerging technologies and excitement for helping shape the future of AI‑enabled creativity.

• Healthcare, Dental, and Vision coverage
• PTO
• Paid Company Holidays

DEPT® is an equal‑opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities.

DEPT® participates in E‑Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S.