Director II, Market Access Trade Strategy and Marketing

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us  Follow @abbvie onLinked

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Trade Strategy and Marketing at Abb Vie has evolved significantly from an operational and tactical focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across the entire portfolio. A key component of this evolution are the needs of stakeholders in the specialty pharmacy channel, in which Abb Vie has a significant footprint of high-value brands supporting patients in Immunology, Oncology, Neuroscience and select Specialty products.

These high-cost medications used to treat complex, chronic conditions often require special storage, handling and administration, and typically involve a significant degree of coordination with payers and HCPS, as well as dedication to patient education, monitoring and management. Another emerging channel in the Abb Vie portfolio is the retail channel, in which crucial therapeutic areas such as Migraine, Psychiatry and GI Care have higher cost and payer managed medications which require a higher level of support as well.

The expectations of a specialty and retail pharmacy and role of a pharmacist in the health care ecosystem is quickly evolving as technologies drive exponential change and transform the future of pharmacy. Many pharmacies are just beginning to embrace new technologies and customer service innovation, and as community-based retail pharmacies reinvent themselves to meet the evolving needs of their patients, a Director II of Trade Strategy & Marketing is needed to establish the vision and strategy for how Abb Vie will partner with these key stakeholders to optimize the patient experience and grow our business now and in the future.

Patients are also evolving, as are their needs and expectations of their experience at the pharmacy. Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these increasing patient demands put pressure on manufactures such as Abb Vie to define our future pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environment.

The Director II of Trade Strategy & Marketing is responsible for leading a team that identifies business opportunities in the fast-evolving pharmacy and distribution channel, then developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders, as well as other emerging channel disruptors and partners in support of patient onboarding and adherence to Abb Vie products. This role supports the entire Abb Vie portfolio such as Specialty products in Immunology, Oncology, and Neuroscience as well as over 100 retails products including key brands in Migraine and Psych and requires expertise in the pharmacy and distribution channel including a keen understanding of its complexities and challenges, coupled with experience developing strategic partnerships and models with an eye towards innovation.

Key job responsibilities include (but are not limited to):

• Establish the vison and strategic framework to innovate and create best-in-class distribution and patient access models in both the specialty and retail channel.
• Ensure the execution of launch excellence in the Trade channel by overseeing the successful preparation of a diverse mix of stakeholders in order to drive key launches across therapeutic areas.
• Lead Trade Marketing & Strategy team in the evaluation and recommendation of defined Purchase Discount strategies across the portfolio.
• Ensure the Trade Marketing & Strategy team is positioned to serve as the lead, and executes at a high level in such…